I offer professional bespoke WordPress Theme and WordPress Template design and development services.
WordPress is an excellent tool to underpin a modern website. It provides content management functionality that is easy for clients to understand and use, and is flexible to design and develop for. It’s also great at SEO and has many third party plugins which extend it’s capabilities without the cost of needing to build that functionality from scratch.
WordPress is open source web software you can use to create a CMS website or blog. WordPress itself is free software at the basic level, which means none of the software licence costs that you’d get with many CMS systems. It has a strong community of users, is regularly updated and has lots of plug-ins available that offer a wide range of functionality that can be easily added to your site.
WordPress is reportedly used on 25% of all websites and I recommend it as my first choice CMS platform (when appropriate to the project requirements) because of the quality and ease-of-use of the user-interface for the client, and it’s scope for design-ability which allows me to effectively translate your brand online.
Basic WordPress CMS Website
At the budget end you could use an existing WordPress theme, which make its quick to get a site get up-and-running and are fine for entry-level marketing sites and blogs.
The downside is that as these sites use existing themes they aren’t unique to a client. Existing themes are not designed specifically to meet the needs of your organisation or match your brand values (and desired user experience).
They can be quite restrictive in terms of layout and functionality, as by default you can only do what has been coded into the theme. (Think of it like moving into a house where you can’t extend, can’t change any of the fixtures and fittings, but you can paint some of the walls! It’s you and your furniture within someone else’s layout.)
Fortunately most existing themes can be extended by adding a Child theme. This approach allows some level of adaptation in terms of design, layout and functionality. (Think of it like now being able to edit some fixtures and fittings, and possibly even knock down a wall or add a small extension, but fundamentally it still feels like someone else’s house.)
However, beyond a certain level of adaptation this approach can become less cost-efficient so it’s important to think big picture before deciding on this approach.
Professional WordPress CMS Website
If you want to be seen as a professional organisation and want a website branded and designed for you and tailored to your exact requirements, and those of your audience, then professional bespoke theme development is the approach to take… which is why I recommend it.
Most sites I develop using the Professional option, but I’ll recommend the appropriate one for your project.
WordPress Theme and Template design
I offer services covering:
- Complete WordPress CMS website builds to create your company website from scratch.
- Bespoke WordPress Theme design and development, either as part of a new build, or to update an existing site.
- WordPress website content refresh and updating, i.e. managing and maintaining an existing WordPress website to keep it up-to-date.
For a typical website build I’ll consult with you to determine how your website will work (covering objectives and audience) and look (in respect to brand or campaigns) and then I’ll work with you to create web design concepts so you get a unique site that meets your requirements.
I’ll then determine what you need in a Theme, and how many different Templates are needed, in order to accurately create a budget for the development stage of your project. At this point I’ll also look to extend the software by selecting plug-ins to provide additional functionality that best suit your objectives for the site, or by bespoke development if a suitable plug-in doesn’t already exist. Options here include Search Engine Optimisation (SEO), integration with Email Marketing and CRM systems, integration with Social Media Networks and much more.
I’ll develop your website, support you through content population and go live, and (if desired) be available to support you with your website moving forward.