John always replies promptly to requests, is good at solving problems and coming up with solutions. He explains things clearly and completes work on time and within budget – a pleasure to work with!
With that in mind a website production can be broken down into the following stages:
These stages can be treated seperately or as one project, so if you need either a part or the whole of the above, then to discuss your website requirements please get in touch today for a free estimate.
A single page website, either with a standalone domain or under the umbrella of a larger marketing site. These pages have a sole objective of communicating a specific piece of information and/or encouraging the user to perform a specific action, for example signing up for a newsletter, downloading a whitepaper or purchasing a single product. Regularly used as listing building devices and/or in conjunction with email marketing or social media campaigns.
These are usually small websites (only a handful of pages) where the content is fixed and which acts like your online presence. They are used to communicate and showcase your brand and market your services to audiences on the web. A static (non-content managed) approach is suitable only if the content isn’t likely to need updating regularly.
If you need a site that’s larger or that needs regular updating with news or changing information then a content managed website is usually best. Content Managed (CMS) websites allow you to make changes to the site yourself quickly and simply via a user-friendly administration area. If needed full training is available for those who have the time to update the site themselves, or indeed I’ll be happy to populate and manage your site content for you on an ongoing basis working as your web editor. WordPress is my chosen CMS system, but I have experience of a number of other systems.
I offer eCommerce integrations for WordPress CMS sites via the WooCommerce plugin (and supporting modules). This allows clients to sell physical or virtual products online via payment gateways such as Stripe, PayPal and WorldPay (amongst others).
John always replies promptly to requests, is good at solving problems and coming up with solutions. He explains things clearly and completes work on time and within budget – a pleasure to work with!
Janet Parsons, St Barnabas House and Chestnut Tree House Hospices
Website production is the end-to-end process of creating a website from initial strategy through to launch, performance and ongoing support. It involves planning, design, development, content, testing and delivery with a focus on purpose, usability and measurable outcomes. Effective website production ensures your site doesn’t just look good — it achieves defined goals such as lead generation, brand visibility or customer engagement.
Website production typically includes:
Discovery and project planning
Defining clear objectives for the website
Creative design and user experience (UX) planning
Technical development and coding
Content integration and optimisation
Testing for responsiveness and performance
Launch planning and deployment
Post-launch review and support
This structured process ensures the final website works well for both users and your business objectives.
Website production encompasses both design and development — but with a strategic emphasis.
Website design focuses on look, layout and user experience.
Website development turns that design into a functioning site using code.
Website production combines these with planning and purpose so that your site not only looks great and works well, but also performs in terms of user engagement and business outcomes.
The timeline for production varies depending on complexity and scope. A simple site can be delivered more quickly, whereas larger, custom, or CMS-driven sites require more planning and development time. Early project stages, including strategy and design, help ensure schedules are realistic and clearly defined before coding begins.
A professionally produced site should:
Serve a clear purpose and support business goals
Be easy for visitors to use and navigate
Load quickly and perform consistently across devices
Reflect your brand identity and voice
Be built using modern standards and best practices
This approach avoids common pitfalls where sites are designed without strategic thinking or built without clear objectives.
Yes, a core principle of modern website production is mobile-first responsive design, meaning the site is designed and built to work seamlessly across desktops, tablets and phones. This improves user experience and supports search visibility.
Website production can include content planning and integration, whether provided by you, created in collaboration with a content agency, and/or edited Synthetic Egg. Strong content aligned with your goals and audience needs is essential for engagement and helps your website communicate effectively.
After launch, website production can include:
Quality-assurance and performance reviews
Analytics setup to track user behaviour
Training on content management (e.g., WordPress)
Ongoing support, updates and optimisation
This will ensure your site continues to work well and evolve with your business needs.