Web Design

Your website represents your organisation, and you will be judged on its appearence.

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If the site doesn’t look professional then why should prospects expect you to be professional. If your website isn’t visually engaging, then the audience will lose interest.

Studies have shown that 94% of visitors judge an organisation’s website on visual appearence, with first impressions being drawn in less than 50ms of seeing the page. Good design and UI matters.

Website design

The term ‘website design’ is often (mistakenly) used when referring to the complete website production process. In the past graphic/print designers were often the ones tasked with giving a website it’s visual design. However, the breadth of knowledge needed to design modern websites means that the designer needs to understand so much more than just good design theory. Elements such as technical possibilities/limitations, responsive layouts and fluid design, functional interactions, video and animation all can apply when creating a website design.

If you need an experienced website designer to create a beautiful and functional website for your users then contact me to discuss your website design requirements.

User Experience (UX)

User Experience (UX) encompasses the whole of a person’s experience and interaction with a product, service and/or related system. Every interaction a person has with a brand has a direct influence on that person’s opinion of the brand, and thus on brand reputation. Ensuring that the needs and feelings of the end user are carefully considered and become the focal point in the designing of any brand touchpoint (interaction or engagement) will be key to its success at all levels.

Whilst the consideration of UX can become intrinsic in the working methods of marketers and designers, if it is to be taken seriously then it needs looking at seperately, at the appropriate stages of a project.

At a very basic level elements such as how the user will interact with a project, for instance a website, and what their requirements are likely to be are the starting points, with the final objective being creating an experience that they find enjoyable and beneficial.

I can provide a number of services around UX and it’s related elements, please get in touch to discuss your requirements.

User Interface (UI)

Another part of a good website design is the implementation of a good User Interface. As the name suggests this is the interface through which a user interacts with a piece of technology (e.g. for a desktop computer user this is typically a mouse and keyboard, and for a mobile device user this is likely to be a touchscreen), or a computer program, i.e. your website. Websites usually use a Graphical User Interface (GUI) (e.g. icons, windows, menus, buttons etc) to help the user navigate their way around. Website UI is usually done during wireframes (ideally during the UX stage) and/or as part of website design depending on the project budget.

It is obviously very important that your user is able to engage with your website, find the content they want, and perform the actions you’d like them to perform. Underperforming websites are often the result of poor UI. Contact me to discuss the UI for your website project.

Your next step

Get in touch to discuss your project.