Studies have shown that 94% of visitors judge an organisation’s website on visual appearence, with first impressions being drawn in less than 50ms of seeing the page. Good design and UI matters.
The term ‘website design’ is often (mistakenly) used when referring to the complete website production process. In the past graphic/print designers were often the ones tasked with giving a website it’s visual design. However, the breadth of knowledge needed to design modern websites means that the designer needs to understand so much more than just good design theory. Elements such as technical possibilities/limitations, responsive layouts and fluid design, functional interactions, video and animation all can apply when creating a website design.
If you need an experienced website designer to create a beautiful and functional website for your users then contact me to discuss your website design requirements.
User Experience (UX) encompasses the whole of a person’s experience and interaction with a product, service and/or related system. Every interaction a person has with a brand has a direct influence on that person’s opinion of the brand, and thus on brand reputation. Ensuring that the needs and feelings of the end user are carefully considered and become the focal point in the designing of any brand touchpoint (interaction or engagement) will be key to its success at all levels.
Whilst the consideration of UX can become intrinsic in the working methods of marketers and designers, if it is to be taken seriously then it needs looking at seperately, at the appropriate stages of a project.
At a very basic level elements such as how the user will interact with a project, for instance a website, and what their requirements are likely to be are the starting points, with the final objective being creating an experience that they find enjoyable and beneficial.
I can provide a number of services around UX and it’s related elements, please get in touch to discuss your requirements.
Another part of a good website design is the implementation of a good User Interface. As the name suggests this is the interface through which a user interacts with a piece of technology (e.g. for a desktop computer user this is typically a mouse and keyboard, and for a mobile device user this is likely to be a touchscreen), or a computer program, i.e. your website. Websites usually use a Graphical User Interface (GUI) (e.g. icons, windows, menus, buttons etc) to help the user navigate their way around. Website UI is usually done during wireframes (ideally during the UX stage) and/or as part of website design depending on the project budget.
It is obviously very important that your user is able to engage with your website, find the content they want, and perform the actions you’d like them to perform. Underperforming websites are often the result of poor UI. Contact me to discuss the UI for your website project.
I have known John for many years and highly value his judgement when considering branding, design and web development issues. I particularly like the way John will give an honest opinion – unlike others, who may simply agree to anything a client says. I would recommend John to anyone requiring similar services.
Colin Locke, Nationwide People Ltd
Website design including UX (User Experience) and UI (User Interface) design focuses on how your website looks and feels to visitors. It involves planning and crafting layouts, visuals, interactive elements, navigation and usability so that people can find information easily, enjoy their visit, and take action. Good design improves engagement, builds trust and supports your brand online.
UX design looks at how people use a website, their journey, needs and expectations. It involves understanding client objectives and then matching that to user behaviour, mapping clear navigation paths, structuring content intuitively, and designing interactions that make tasks easy to complete (like filling forms or finding services). Better UX increases satisfaction and conversions.
UI design refers to the visual and interactive components of a site, for example the colours, typography, buttons, icons, menus and other graphical elements that users interact with. While UX is about function and flow, UI is about presentation and engagement. Together they create a cohesive and enjoyable digital experience.
Yes: while SEO is often thought of in terms of keywords and content, design influences performance and user behaviour signals (like time on site and bounce rate). A well-structured, responsive and user-friendly design helps search engines understand your site and can support higher rankings in search results.
Typical deliverables can include wireframes (page blueprints), visual layouts and look and feel mockups, considered responsive design for mobile and desktop, navigation systems and interface components. These elements are planned as part of the design so that the final coded website reflects brand identity and a well-considered strategy to meet client objectives.
