Studies have shown that 94% of visitors judge an organisation’s website on visual appearence, with first impressions being drawn in less than 50ms of seeing the page. Good design and UI matters.
Synthetic Egg designs websites for UK businesses, charities, celebrities and other organisations, from single landing pages to complete multi-page sites. Every project is led by John Bragg, a Bracknell-based designer with over 20 years’ experience.
Five stages: discovery (your audience, goals and competitors), structure and wireframes, visual design, build and testing, then launch and handover. You see and approve the design before anything is built.
The cost of a website or branding project depends on the scope, complexity and requirements of the work. We take a tailored approach to every project, rather than offering one-size-fits-all packages. We’ll discuss your objectives, understand what you need and provide a clear, itemised proposal before any work begins, so you know exactly what’s included and what to expect.
A typical website might take 3-6 weeks, however project timelines depend on the size, complexity and requirements of the work, as well as how quickly feedback, content and approvals are provided. Before starting, we’ll provide an estimated timeline based on your specific requirements, so you’ll have a clear understanding of the process and expected completion date.
If your site is slow, hard to use on a phone, doesn’t say clearly what you offer, or has no obvious way to get in touch, it is costing you enquiries. Some sites only need targeted fixes. Others are better rebuilt. See: Is your website quietly losing you customers?
If you need an experienced website designer to create a beautiful and functional website for your users then contact me to discuss your website design requirements.
Synthetic Egg works with small businesses, charities, corporate teams and agencies, and has provided services for organisations such as:
I have known John for many years and highly value his judgement when considering branding, design and web development issues. I particularly like the way John will give an honest opinion – unlike others, who may simply agree to anything a client says. I would recommend John to anyone requiring similar services.
Colin Locke, Nationwide People Ltd
Website design including UX (User Experience) and UI (User Interface) design focuses on how your website looks and feels to visitors. It involves planning and crafting layouts, visuals, interactive elements, navigation and usability so that people can find information easily, enjoy their visit, and take action. Good design improves engagement, builds trust and supports your brand online.
UX design looks at how people use a website, their journey, needs and expectations. It involves understanding client objectives and then matching that to user behaviour, mapping clear navigation paths, structuring content intuitively, and designing interactions that make tasks easy to complete (like filling forms or finding services). Better UX increases satisfaction and conversions.
UI design refers to the visual and interactive components of a site, for example the colours, typography, buttons, icons, menus and other graphical elements that users interact with. While UX is about function and flow, UI is about presentation and engagement. Together they create a cohesive and enjoyable digital experience.
Yes: while SEO is often thought of in terms of keywords and content, design influences performance and user behaviour signals (like time on site and bounce rate). A well-structured, responsive and user-friendly design helps search engines understand your site and can support higher rankings in search results.
Typical deliverables can include wireframes (page blueprints), visual layouts and look and feel mockups, considered responsive design for mobile and desktop, navigation systems and interface components. These elements are planned as part of the design so that the final coded website reflects brand identity and a well-considered strategy to meet client objectives.
