Design is no longer a finishing touch—it’s the engine behind today’s most successful digital campaigns. Whether it’s a bold rebrand, a viral TikTok ad, or an interactive landing page, creative that’s visually compelling and strategically aligned can elevate everything else.
Here are four standout brands using design as a competitive advantage—and the key takeaways any business can apply.
- Duolingo
Their quirky mascot, bold colours, and meme-driven campaigns are instantly recognisable. They’ve turned language learning into entertainment—and the design makes it stick. - Mailchimp
Known for its playful illustrations and experimental UI, Mailchimp proves B2B doesn’t have to be boring. Their site, emails, and ad creative all feel like one cohesive experience. - Apple
Minimalism done right. Apple’s product pages feature crisp typography, immersive visuals, and an intuitive scroll experience—no fluff, just focus. - Airbnb
Airbnb’s photography-led design tells stories visually. The interface feels global, welcoming, and perfectly aligned with their mission of connection and belonging.
Summary
These brands prove that strong design isn’t about being flashy—it’s about being strategic, consistent, and memorable. The right visual identity doesn’t just make your brand look good—it makes people feel something.
Ready to build a brand that stands out and scales? Synthetic Egg helps growing businesses create campaigns rooted in smart design. Let’s work together.