Tag: Brand

The Alliance of Tenant Representatives is the commercial real estate organisation at the forefront of client advocacy and best practice, both domestically and internationally. They needed a new brand and website to refresh their member organisation.
Springwood Ceremonies create bespoke weddings, baby namings/welcomings, or funeral ceremonies, tailoring each ceremony according to the wishes of those involved so that they come truly from the heart. As a new start-up they needed a competitive package of identity and marketing materials to help launch and establish their brand, and loved the fact that Synthetic Egg could offer everything they needed in one place.
CultureMix encourage engagement in carnival arts and music through experiences, education, professional development and employment. They also incorporate RASPO, the Reading All Steel Percussion Orchestra. I worked with them rationalise and give clarity to their offerings on, and update the CMS behind, their content rich website. I also gave it a modern new look and feel and added a shop.
Inovar is the new contemporary buildings concept from Norwegian Log which works alongside their more traditional log buildings. I've worked on their identity, website, social media, brochures, event collateral, signage and more.
DX is a new course from UCC targeted at young drivers and families, and basically anyone who is an inexperienced driver. They needed a sub-brand to market this course to a younger audience, so I created a logo and flyer to fit the bill.
The previous ITF event websites were mis-matched and didn't offer the brand continuity or functionality needed by the organisations. Working through Andrew Whiteman of Open Globe Marketing I evolved the logo so each organisation had a clear but connected identity, and designed and developed 2 new websites in WordPress CMS which allowed them full control over their content. They can now easily upload and manage their own event listings (with location map and EventBrite connectivity) which get ordered and listed automatically to keep the homepage and event list up-to-date.
For the 2011 season The Windsor Globe Theatre were preparing a production of the classic Wind in the Willows for performance in the beautiful grounds of Alexandra Gardens by the River Thames in Windsor, with views of Castle.
Touchpoint is the appropriate name for communication from Designation, focussed on the monthly e-shot supported by a blog where subscribers can post their feedback. The e-shot is on edition 25 as I write this, meaning it's been going out on time every month for over 2 years, which is a remarkable achievement for a company this size.
When Dreamspace wanted to evolve they came to Designation having worked successfully together in the past. I ran the brand consultancy phase including workshops with the client. This phase following the Designation brand process to research and define a new brand based on the big idea that was identified to match the new direction the company was going in.
When a client (Mantix) was taken over by the huge entity that is Atkins (becoming their Management Consultancy division) I was lucky enough to be able to continue on the account managing their website. I’ve been involved with their site over ten years now and I recently (Sept 09) made the 4th evolution of their website live. This new site incorporates numerous MooTools scripts to add dynamism to their content.
Reading Uni knew that there was a real lack of secondary school teachers in certain subjects. To tackle this they set up some new Subject Knowledge Enhancement (SKE) courses aimed at fast tracking new recruits onto the Post-graduate Certificate in Education (PGCE) courses needed to become a qualified teacher.
I've worked with the team at Nationwide People for over 10 years producing and supporting their public website and private intranet applications for their recruitment services. The public site is on its 3rd evolution, and the ASP and SQL Server based intranet is still going strong and meeting their bespoke needs.