Skills / Roles

I’ve worked a lot of my career with and in medium sized design studios (up to 20 people) which in the grand scheme of things would most definitely class as a small organisations. Therefore to say that I’ve developed into an all-rounder (or ‘Generalist’ as I prefer) would be a good assessment and I feel is one of my best attributes. I take on responsibility and I deliver results in whatever I’m doing. I like to think of myself as a jack-of-all-trades and a master of many.

Along the way I’ve gathered a lot of skills and knowledge which I’ve outlined below in a list covering some roles/services I’m confident at delivering. I’m stronger in some roles than in others but very capable of delivering results in all. The list is neither comprehensive or in any particular order so to find out how I can assist you please get in touch.

Digital Marketing Manager / Consultant

  • Determine suitable online strategy for your company
  • Prepare online marketing plans
  • Implement online marketing actions: website, email marketing, online advertising: pay-per-click advertising (e.g. Google AdWords), search engine optimisation, link building, etc
  • e-CRM setup and management
  • Implement analytics, track, review and report

Brand Manager / Brand Consultant

  • Brand analysis (suitability, delivery, coherence, etc) (can include Semiotic analysis)
  • Run brand/branding workshops (what is brand/branding/reputation, how does it apply to you, etc)
  • Deliver new brand identity or re-brand projects
  • Launch new brand
  • Manage existing brand
  • Increase existing brand awareness

Account Manager

  • Client liaison (external/internal)
  • Sales (Estimate) preparation and documentation
  • Client presentations
  • Account building (up-sell and cross-sell)
  • Creative brief writing and communication

Programme / Project Manager

  • Formulate and/or manage programmes/projects across the creative industry
  • Samples include company rebrands (incl. identity, environment, website, print, exhibition), a £130K interactive website and a studio/office relocation

Graphic Designer

  • Producing print design for integrated campaigns or standalone pieces such as direct mailers, flyers, brochures or stationery

Web Producer

  • Manage teams (clients, creatives and technologists) and process
  • Prepare Briefs and Functional / Technical specifications
  • Produce Sitemaps and Wireframes
  • Manage Information Architecture, Usability, Accessibility issues
  • Manage website production, content loading, testing and launch

Web Designer

  • Website design
  • Microsite design
  • Online advert / Banner design
  • Basic Flash
  • Good understanding of User Interfaces and Usability requirements

Front-end Web Developer

  • Hand coded HTML and CSS
  • JavaScript integration (including JQuery and MooTools Frameworks)
  • Solid understanding of Web Standards and Accessibility Guidelines

Back-end Web Developer

  • Hand coded Classic ASP / PHP
  • MS Access / MS SQL Server / MySQL
  • Basic XML / XSLT / Web Services / SOAP

Domain Name and Web Hosting Management

  • Domain name purchase and basic DNS configuration
  • Web hosting purchase and configuration

Email Marketing Systems

  • Experience of configuring, developing and managing multiple systems including: Campaign Monitor, MailChimp, Constant Contact
  • Email Design
  • Template creation
  • Campaign management

CMS / eCommerce Systems

  • Experience of configuring and developing for multiple systems including: WordPress, Drupal, Joomla, Eddie, Magento, osCommerce
  • Theme/Skin and Template creation

Web Content Manager / Web Content Editor

  • Experience of managing/editing clients website content both proactively and reactively
  • Basic online copy-writing skills

Web Analytics Management

  • Experience of configuring and integrating multiple systems including: Google Analytics and LiveStats.
  • Experience in analysing analytics and preparing usage and recommendation reports.

Blog Systems

  • Experience of setting up, integrating with and running multiple systems including: WordPress, Blogger, Tumblr

Social Media

  • Experience of setting up, integrating with and running multiple systems including: Facebook (with some FBML), Twitter, LinkedIn

Photographer/Digital Imaging

  • Photographic Art Director
  • Photography
  • Photo Retouching/Manipulation


  • Sessional Lecturer for Further/Higher education covering areas such as New Media (Websites, eMarketing), Photography/Digital Imaging, Media

Studio / Operations / Office / Facilities / Health & Safety / Quality Manager

Okay, the thing about working in small companies, often with only me at the managment level supporting the directors, is that you end up being responsible for LOTS of things over time!

To name but a few…

  • Workflow management
  • Staff recruitment, induction/training, management, appraisals, discipline
  • Managing customer enquiries
  • Complaint handling
  • Selection, purchase and maintenance of office/studio equipment (incl. PAT testing)
  • Archive/Backup system implementation and management
  • Organising office/studio re-location and layout
  • Employing and managing suppliers/contractors (studio/services/facilities)
  • Implementing and managing the IT/Telecoms infrastruture (hardware and software), external supplier sourcing and management
  • Health & Safety process implementation, review and management (liaising with external auditors)
  • Quality process implementation, review and management (e.g. ISO9001) (liaising with external auditors)