UCC: Drive Xtra Logo and Flyer


Client: Ultimate Car Control (2012)

Details: DX is a new course from UCC targeted at young drivers and families, and basically anyone who is an inexperienced driver. They needed a sub-brand to market this course to a younger audience, so I created a logo and designed a DL sized flyer (similar in dimension to many club flyers) with a new more ‘street’ look and feel. I also added social integration into the campaign to aide exposure and word-of-mouth marketing.

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