A brand is not just a logo and some colours as some seem to think (though those elements are often at the forefront). It should be part of every decision made and every touchpoint (interaction) between your company and the audience.
If you are starting a new company, planning a campaign or launching a new product or service then I can help you with create a distinctive brand identity to help communicate your message and aide recall.
If you have an existing brand, then I can help communicate that your team with some brand guidelines, or can act as a brand guardian to assist you in policing correct and consistent brand usage.
A full brand process starts with a set of 3 workshops for 3-5 stakeholders over a period of time. It’s best to get everyone who has a voice in the vision of the brand/project involved if possible so all end up on the same page. The workshops are combined with research stages before (looking at, for instance, the market, the audience, your competitors and their branding/positioning) and development/summary stages after each, with analysis and conclusions drawn up at the end into a brand positioning document.
Where there isn’t a budget/desire for a full brand process, then I can offer more lighterweight approaches. I can either deliver a reduced version of the full brand process, or, where appropriate, just supply a set of questions and tasks via email for the client to complete in their own time. It basically gets the client (and any chosen stakeholders) thinking about some pertinent questions which help position the brand but at more superficial level. On receipt of the completed information I’ll then analyse the responses, make some conclusions and write up the findings into an overview brand positioning document.
The processes above help form the core of a brief for the creation of brand identity elements, such as logo/s, typography, tone-of-voice, colourways etc., which are drawn together, with the identified brand positioning, into a brand guidelines document (with the scope/size of this determined by the objectives/need of the client).
For clients who already have a brand firmly established/identified then I offer logo design and brand guidelines creation as seperate standalone services.
Please get in touch to discuss your Brand requirements in more detail.
I have had the pleasure of being able to utilise John Bragg working with Ultimate Car Control for design work and marketing ideas for some years now with exceptional results on every occasion. John is innovative, the service is brilliant and the quality of work continues to be excellent.
Robb Gravett, Ultimate Car Control
Brand and branding is the strategic process of defining how your business is perceived by customers. It includes your positioning, values, messaging, visual identity, tone of voice and overall personality. Effective branding helps businesses stand out in competitive markets, build trust, and create consistency across websites, marketing materials and communications.
Strong branding is more than just a logo — it influences customer loyalty, recognition and long-term growth. Whether launching a new business or evolving an established one, clear branding ensures every touchpoint reinforces the same message.
Brand consultancy typically starts with discovery workshops and research. This includes analysing your business goals, competitors, target audience and market position.
From there, brand strategy is defined — including mission, values, tone of voice and messaging pillars. Visual identity development (logo, typography, colours) follows, ensuring creative output is rooted in strategy rather than aesthetics alone.
Yes. A brand refresh can modernise visuals, clarify messaging or reposition your business to better align with new markets.
This might involve refining your logo, adjusting typography and colour systems, redefining tone of voice, or developing clearer messaging frameworks. A refresh ensures your brand remains relevant without losing recognition equity.
Brand guidelines are documented rules for how your brand should be used. They ensure consistency across digital, print, social media, advertising and internal communications.
Typical guidelines include logo usage rules, colour palettes, typography systems, imagery style, tone of voice examples and layout guidance. Consistency strengthens credibility and brand recall.
Timelines depend on scope. A lightweight logo refresh may take a few weeks, whereas a full brand strategy project involving research and workshops can take several months.
Clear objectives and decision-making timelines help streamline the process and ensure alignment across stakeholders.
