Website production is the process of creating a website from initial concept to delivery, launch and beyond.
Many designers/agencies will focus purely on the aesthetic of what a website will look like without thinking about why it’s there or how it will work to meet it’s objectives. As a website producer I believe that all websites must have a purpose and objectives or they aren’t effective marketing tools (see Digital Marketing).
With that in mind a website production can be broken down into the following stages:
- Website brief: Why you want a website, what objectives does it have and what are the requirements (see digital marketing)
- Website architecture: How will the website work, what pages will there be and how it will interact with it’s audience (this can include UX, wireframes, IA etc)
- Website design: The visual design of the website (see web design and UI)
- Website build: This is a mix of frontend website development (what the audience sees) and backend website development (how the website works).
- Website population: Loading your content onto the website
- Website launch: Putting the website live
- Website analytics/statistics: How the website is doing (more on analytics)
- Website promotion: Getting traffic to your website (more on website promotion)
- Website updating/editing: Continued updates of your website to keep it current (see website updating)
- Website support: Being there if needed
These stages can be treated seperately or as one project, so if you need either a part or the whole of the above, then to discuss your website requirements please get in touch today for a free estimate.
A single page website, either with a standalone domain or under the umbrella of a larger marketing site. These pages have a sole objective of communicating a specific piece of information and/or encouraging the user to perform a specific action, for example signing up for a newsletter, downloading a whitepaper or purchasing a single product. Regularly used as listing building devices and/or in conjunction with email marketing or social media campaigns.
Static Marketing Website
These are usually small websites (only a handful of pages) where the content is fixed and which acts like your online presence. They are used to communicate and showcase your brand and market your services to audiences on the web. A static (non-content managed) approach is suitable only if the content isn’t likely to need updating regularly.
Content Managed Marketing Website
If you need a site that’s larger or that needs regular updating with news or changing information then a content managed website is usually best. Content Managed (CMS) websites allow you to make changes to the site yourself quickly and simply via a user-friendly administration area. If needed full training is available for those who have the time to update the site themselves, or indeed I’ll be happy to populate and manage your site content for you on an ongoing basis working as your web editor. WordPress is my chosen CMS system, but I have experience of a number of other systems.
I offer eCommerce integrations for WordPress CMS sites via the WooCommerce plugin (and supporting modules). This allows clients to sell physical or virtual products online via payment gateways such as PayPal and WorldPay (amongst others).