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	<title>Synthetic Egg &#187; SEO</title>
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	<link>http://www.synegg.co.uk</link>
	<description>Managing the mix of creativity and technology</description>
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		<title>Abbotsley Country Homes: Cambridgeshire retreat</title>
		<link>http://www.synegg.co.uk/portfolio/abbotsley-country-homes-cambridgeshire-retreat/</link>
		<comments>http://www.synegg.co.uk/portfolio/abbotsley-country-homes-cambridgeshire-retreat/#comments</comments>
		<pubDate>Thu, 14 Apr 2011 16:12:09 +0000</pubDate>
		<dc:creator>JohnB</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Co-design]]></category>
		<category><![CDATA[Development]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Project Management]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web editing]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://www.synegg.co.uk/?p=245</guid>
		<description><![CDATA[Abbotsley Country Homes is an exclusive development in 6 acres of delightful Cambridgeshire countryside with 20 plots all destined for lovely wooden lodges. Having worked with me previously through Designation when I built the original website, the team were keen to work with me again to update the site ready for Phase 2 of their plot release.]]></description>
			<content:encoded><![CDATA[<p><strong>Client:</strong> <a href="http://www.abbotsleycountryhomes.co.uk" target="_blank">Abbotsley Country Homes</a> (2011)</p>
<p><strong>Details:</strong> Abbotsley Country Homes is an exclusive development in 6 acres of delightful Cambridgeshire countryside with 20 plots all destined for lovely wooden lodges. Having worked with me previously through Designation when I built the original website, the team were keen to work with me again to update the site ready for Phase 2 of their plot release.</p>
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		<title>MyRetailTherapist: A shopaholics heroin</title>
		<link>http://www.synegg.co.uk/portfolio/myretailtherapist-a-shopaholics-heroin/</link>
		<comments>http://www.synegg.co.uk/portfolio/myretailtherapist-a-shopaholics-heroin/#comments</comments>
		<pubDate>Sun, 27 Dec 2009 18:52:20 +0000</pubDate>
		<dc:creator>JohnB</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://www.synegg.co.uk/?p=34</guid>
		<description><![CDATA[The shopaholics at MyRetailTherapist needed a CMS website that would support their addition. As well as having a blog, news diary (linked into NewsNow), a directory of favourite stores and a feature to allow people to pick their shopping brains, the site has a poll and online advertising functionality. Basically it’s an integrated tool also used to support digital marketing channels such as Twitter.]]></description>
			<content:encoded><![CDATA[<p><strong>Client:</strong> <a href="http://www.myretailtherapist.com" target="_blank">MyRetailTherapist</a> for Designation (2008-2009)</p>
<p><strong>Details: </strong>The shopaholics at MyRetailTherapist needed a CMS website that would support their addition. As well as having a blog, news diary (linked into NewsNow), a directory of favourite stores and a feature to allow people to pick their shopping brains, the site has a poll and online advertising functionality. Basically it’s an integrated tool also used to support digital marketing channels such as Twitter.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Atkins Management Consultancy: Clever suits</title>
		<link>http://www.synegg.co.uk/portfolio/atkins-management-consultancy-clever-suits/</link>
		<comments>http://www.synegg.co.uk/portfolio/atkins-management-consultancy-clever-suits/#comments</comments>
		<pubDate>Sat, 26 Dec 2009 18:54:36 +0000</pubDate>
		<dc:creator>JohnB</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web editing]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://www.synegg.co.uk/?p=38</guid>
		<description><![CDATA[When a client (Mantix) was taken over by the huge entity that is Atkins (becoming their Management Consultancy division) I was lucky enough to be able to continue on the account managing their website. I’ve been involved with their site over ten years now and I recently (Sept 09) made the 4th evolution of their website live. This new site incorporates numerous MooTools scripts to add dynamism to their content.]]></description>
			<content:encoded><![CDATA[<p><strong>Client:</strong> <a href="http://www.atkinsmc.com" target="_blank">Atkins MC</a> for Designation (2005-2009)</p>
<p><strong>Details: </strong>When a client (Mantix) was taken over by the huge entity that is Atkins (becoming their Management Consultancy division) I was lucky enough to be able to continue on the account managing their website. I’ve been involved with their site over ten years now and I recently (Sept 09) made the 4<sup>th</sup> evolution of their website live. This new site incorporates numerous MooTools scripts to add dynamism to their content.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>University of Reading: Taking a Quantum Jump</title>
		<link>http://www.synegg.co.uk/portfolio/university-of-reading-taking-a-quantum-jump/</link>
		<comments>http://www.synegg.co.uk/portfolio/university-of-reading-taking-a-quantum-jump/#comments</comments>
		<pubDate>Sat, 26 Dec 2009 18:54:36 +0000</pubDate>
		<dc:creator>JohnB</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pay-per-click]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://www.synegg.co.uk/?p=54</guid>
		<description><![CDATA[Reading Uni knew that there was a real lack of secondary school teachers in certain subjects. To tackle this they set up some new Subject Knowledge Enhancement (SKE) courses aimed at fast tracking new recruits onto the Post-graduate Certificate in Education (PGCE) courses needed to become a qualified teacher.]]></description>
			<content:encoded><![CDATA[<p><strong>Client:</strong> <a href="http://www.reading.ac.uk" target="_blank">University of Reading</a> for Designation (2008-2009)</p>
<p><strong>Details:</strong> Reading Uni knew that there was a real lack of secondary school teachers in certain subjects. To tackle this they set up some new Subject Knowledge Enhancement (SKE) courses aimed at fast tracking new recruits onto the Post-graduate Certificate in Education (PGCE) courses needed to become a qualified teacher.</p>
<p>However they were having trouble finding suitable qualified students to fill the places. I was part of a team that ran an intense last minute marketing campaign in late December and January to try and fill courses starting in February.</p>
<p>The techniques we applied got the campaign up-and-running within a couple of days and qualified potential applicants back in front of the entry board within a week. Over the course of the campaign we exceeded targets by over 400% and over 80% of the students on some courses came through our very cost-effective campaign.</p>
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		</item>
		<item>
		<title>SLS: Overlay, Look and Fit-out</title>
		<link>http://www.synegg.co.uk/portfolio/sls-overlay-look-and-fit-out/</link>
		<comments>http://www.synegg.co.uk/portfolio/sls-overlay-look-and-fit-out/#comments</comments>
		<pubDate>Fri, 11 Dec 2009 11:15:27 +0000</pubDate>
		<dc:creator>JohnB</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Co-design]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[Development]]></category>
		<category><![CDATA[Project Management]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web editing]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://www.synegg.co.uk/?p=231</guid>
		<description><![CDATA[SLS Group is an event delivery and implementation company that provide services Worldwide for a event organisers who need overlay, look and/or fit-out services. Be it temporary structures, way-finding, flags or fence scrim SLS can do it all.]]></description>
			<content:encoded><![CDATA[<p><strong>Client:</strong> <a href="http://www.sls-group.com" target="_blank">SLS</a> for Designation (2008-2009)</p>
<p><strong>Details:</strong> SLS Group is an event delivery and implementation company that provide services Worldwide for a event organisers who need overlay, look and/or fit-out services. Be it temporary structures, way-finding, flags or fence scrim SLS can do it all. They needed a website full of images to help illustrate this wide range of services that they can offer, and that&#8217;s what Designation delivered. I was involved primarily in the early consultation and the development of the site itself which utilises JavaScript (including the MooTools framework) to add movement and interactivity to the image browsing.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Norwegian Log: Building with nature&#8217;s best</title>
		<link>http://www.synegg.co.uk/portfolio/norwegian-log-building-with-natures-best/</link>
		<comments>http://www.synegg.co.uk/portfolio/norwegian-log-building-with-natures-best/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 13:43:30 +0000</pubDate>
		<dc:creator>JohnB</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[CMS]]></category>
		<category><![CDATA[Co-design]]></category>
		<category><![CDATA[Development]]></category>
		<category><![CDATA[Project Management]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web editing]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://www.synegg.co.uk/?p=146</guid>
		<description><![CDATA[The Norwegian Log website showcases the log buildings of various kinds they offer with lots of supporting material and case studies. The site is a CMS with is managed for the client as they are far too busy looking after the dozens of filtered prospects that contact them through the site every month (each one potentially a six figure sale).]]></description>
			<content:encoded><![CDATA[<p><strong>Client:</strong> <a href="http://www.norwegianlog.co.uk" target="_blank">Norwegian Log Buildings</a> for Designation (2005-2009)</p>
<p><strong>Details:</strong> The Norwegian Log website showcases the log buildings of various kinds they offer with lots of supporting material and case studies. The site is a CMS with is managed for the client as they are far too busy looking after the dozens of filtered prospects that contact them through the site every month (each one potentially a six figure sale).</p>
<p>I worked with the client to produce the site architecture and wireframes, and then oversaw the design and developed the site myself.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Performance Unlimited: High performance enabled</title>
		<link>http://www.synegg.co.uk/portfolio/performance-unlimited-high-performance-enabled/</link>
		<comments>http://www.synegg.co.uk/portfolio/performance-unlimited-high-performance-enabled/#comments</comments>
		<pubDate>Sat, 26 Sep 2009 17:54:37 +0000</pubDate>
		<dc:creator>JohnB</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[CMS]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pay-per-click]]></category>
		<category><![CDATA[Project Management]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web design]]></category>
		<category><![CDATA[Web editing]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://www.synegg.co.uk/?p=49</guid>
		<description><![CDATA[Now onto my 6th marketing contact at Performance Unlimited (a company that is continually evolving) I've been involved in a number of programmes and projects with them over the years. At the peak I managed a programme of over 10 projects covering both online and offline delivery of the brand we'd just created for them. These included a new CMS website, domain name strategy, pay-per-click (PPC) marketing and newsletter.]]></description>
			<content:encoded><![CDATA[<p><strong>Client:</strong> <a href="http://www.performance-unlimited.biz" target="_blank">Performance Unlimited</a> for Designation (2004-2010)</p>
<p><strong>Details:</strong> Now onto my 6th marketing contact at Performance Unlimited (a company that is continually evolving) I&#8217;ve been involved in a number of programmes and projects with them over the years. At the peak I managed a programme of over 10 projects covering both online and offline delivery of the brand we&#8217;d just created for them. These included a new CMS website, domain name strategy, pay-per-click (PPC) marketing and newsletter.</p>
<p><em>“John was a fabulous supplier and provided much more than consultancy and advice, he was a true partner and guided the business through rebranding and marketing with precision, great follow through, solid delivery on project plans and the result we were looking for. Along with all of that he is a professional and thoroughly decent chap and I&#8217;d certainly recommend his work.”</em><br />
<strong>Cheryl White, Performance Unlimited</strong></p>
]]></content:encoded>
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