Pay-per-click

University of Reading: Taking a Quantum Jump

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Client: University of Reading for Designation (2008-2009)

Details: Reading Uni knew that there was a real lack of secondary school teachers in certain subjects. To tackle this they set up some new Subject Knowledge Enhancement (SKE) courses aimed at fast tracking new recruits onto the Post-graduate Certificate in Education (PGCE) courses needed to become a qualified teacher.

However they were having trouble finding suitable qualified students to fill the places. I was part of a team that ran an intense last minute marketing campaign in late December and January to try and fill courses starting in February.

The techniques we applied got the campaign up-and-running within a couple of days and qualified potential applicants back in front of the entry board within a week. Over the course of the campaign we exceeded targets by over 400% and over 80% of the students on some courses came through our very cost-effective campaign.

Performance Unlimited: High performance enabled

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Client: Performance Unlimited for Designation (2004-2010)

Details: Now onto my 6th marketing contact at Performance Unlimited (a company that is continually evolving) I’ve been involved in a number of programmes and projects with them over the years. At the peak I managed a programme of over 10 projects covering both online and offline delivery of the brand we’d just created for them. These included a new CMS website, domain name strategy, pay-per-click (PPC) marketing and newsletter.

“John was a fabulous supplier and provided much more than consultancy and advice, he was a true partner and guided the business through rebranding and marketing with precision, great follow through, solid delivery on project plans and the result we were looking for. Along with all of that he is a professional and thoroughly decent chap and I’d certainly recommend his work.”
Cheryl White, Performance Unlimited

Clients are normally delighted for me to promote their project in my portfolio, if however you are a client that would prefer your project was not promoted here please let me know and I'll remove it. Thanks.