Marketing

Windsor Globe: Wind in the willows

windsor_globe

Client: The Windsor Globe (2011)

Details: For the 2011 season The Windsor Globe Theatre were preparing a production of the classic Wind in the Willows for performance in the beautiful grounds of Alexandra Gardens by the River Thames in Windsor, with views of Castle. They needed a graphic/logo to underpin their advertising to appeal both to potential cast members (as they always bring a young cast together for events) as well as the audience. I designed a flexible image for them which be adapted to fit various sizes and formats.

Designation: Touchpoint

touchpoint

Client: Designation (2008-2010)

Details: Touchpoint is the appropriate name for communication from Designation, focussed on the monthly e-shot supported by a blog where subscribers can post their feedback. The e-shot is on edition 25 as I write this, meaning it’s been going out on time every month for over 2 years, which is a remarkable achievement for a company this size.

My involvement is in preparing, test and sending the e-shot, in conjunction with updates to the blog, and the Designation website. I’ve also set the blog up so that updates are syndicated out to the Designation Twitter account and Facebook business page via Ping.FM. I set those social media platforms up a while back and they are also under the Touchpoint banner currently.

University of Reading: Taking a Quantum Jump

quantum_jump

Client: University of Reading for Designation (2008-2009)

Details: Reading Uni knew that there was a real lack of secondary school teachers in certain subjects. To tackle this they set up some new Subject Knowledge Enhancement (SKE) courses aimed at fast tracking new recruits onto the Post-graduate Certificate in Education (PGCE) courses needed to become a qualified teacher.

However they were having trouble finding suitable qualified students to fill the places. I was part of a team that ran an intense last minute marketing campaign in late December and January to try and fill courses starting in February.

The techniques we applied got the campaign up-and-running within a couple of days and qualified potential applicants back in front of the entry board within a week. Over the course of the campaign we exceeded targets by over 400% and over 80% of the students on some courses came through our very cost-effective campaign.

Performance Unlimited: High performance enabled

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Client: Performance Unlimited for Designation (2004-2010)

Details: Now onto my 6th marketing contact at Performance Unlimited (a company that is continually evolving) I’ve been involved in a number of programmes and projects with them over the years. At the peak I managed a programme of over 10 projects covering both online and offline delivery of the brand we’d just created for them. These included a new CMS website, domain name strategy, pay-per-click (PPC) marketing and newsletter.

“John was a fabulous supplier and provided much more than consultancy and advice, he was a true partner and guided the business through rebranding and marketing with precision, great follow through, solid delivery on project plans and the result we were looking for. Along with all of that he is a professional and thoroughly decent chap and I’d certainly recommend his work.”
Cheryl White, Performance Unlimited

Clients are normally delighted for me to promote their project in my portfolio, if however you are a client that would prefer your project was not promoted here please let me know and I'll remove it. Thanks.