Client: Designation (2008-2010)
Details: Touchpoint is the appropriate name for communication from Designation, focussed on the monthly e-shot supported by a blog where subscribers can post their feedback. The e-shot is on edition 25 as I write this, meaning it’s been going out on time every month for over 2 years, which is a remarkable achievement for a company this size.
My involvement is in preparing, test and sending the e-shot, in conjunction with updates to the blog, and the Designation website. I’ve also set the blog up so that updates are syndicated out to the Designation Twitter account and Facebook business page via Ping.FM. I set those social media platforms up a while back and they are also under the Touchpoint banner currently.
Posted in Portfolio
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Tagged Blog, Brand, Co-design, Consultant, e-Marketing, Email marketing, Facebook, Marketing, Social Media, Social Networking, Twitter, Website
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Client: Communic8 Consulting for Designation (2009-2010)
Details: Communic8 wanted to run an email marketing campaign for their client. They urgently needed someone to manage the delivery side. I set up the mailing system, added the lists, coded all the emails and scheduled the mailings, with the first email ready to go out the same day we were commissioned. I then managed the system and provided tracking reports after each mailing to give Communic8 the marketing information they needed.
Client: MyRetailTherapist for Designation (2008-2009)
Details: The shopaholics at MyRetailTherapist needed a CMS website that would support their addition. As well as having a blog, news diary (linked into NewsNow), a directory of favourite stores and a feature to allow people to pick their shopping brains, the site has a poll and online advertising functionality. Basically it’s an integrated tool also used to support digital marketing channels such as Twitter.
Client: Atkins MC for Designation (2005-2009)
Details: When a client (Mantix) was taken over by the huge entity that is Atkins (becoming their Management Consultancy division) I was lucky enough to be able to continue on the account managing their website. I’ve been involved with their site over ten years now and I recently (Sept 09) made the 4th evolution of their website live. This new site incorporates numerous MooTools scripts to add dynamism to their content.
Client: University of Reading for Designation (2008-2009)
Details: Reading Uni knew that there was a real lack of secondary school teachers in certain subjects. To tackle this they set up some new Subject Knowledge Enhancement (SKE) courses aimed at fast tracking new recruits onto the Post-graduate Certificate in Education (PGCE) courses needed to become a qualified teacher.
However they were having trouble finding suitable qualified students to fill the places. I was part of a team that ran an intense last minute marketing campaign in late December and January to try and fill courses starting in February.
The techniques we applied got the campaign up-and-running within a couple of days and qualified potential applicants back in front of the entry board within a week. Over the course of the campaign we exceeded targets by over 400% and over 80% of the students on some courses came through our very cost-effective campaign.
