Details: The Night to Remember midnights walks have helped raise nearly £1 million for the hospices over the last few years. For 2012 the decision was made to upgrade the CMS system managing the website/s.

The hospices chose to integrate these microsites into the Eddie CMS provided by Article10 which runs their main websites. I was involved in the original development of the CMS so was happy to get involved.

I produced the new sites and set up the functionality so that event registrations have PayPal integration (with Instant Payment Notification to reduce administration time) and offer registrants the options of automatically creating a JustGiving fundraising page (which was achieved via the new JustGiving API). There is also Facebook and Twitter connectivity.

I’m sure both events will be great successes once again!

Details: The previous ITF event websites were mis-matched and didn’t offer the brand continuity or functionality needed by the organisations. Working through Andrew Whiteman of Open Globe Marketing I evolved the logo so each organisation had a clear but connected identity, and designed and developed 2 new websites in WordPress CMS which allowed them full control over their content. They can now upload and manage their own event listings (with location map and EventBrite connectivity) which get ordered and listed automatically to keep the homepage and event list up-to-date.

Details: Turnkey Concept offer a range of kitchen and bathroom solutions for both trade and public. They needed a way to communicate all their new products and suppliers to their wide audience and decided on an HTML email template. Synthetic Egg was recommended to them and I provided them with a cost effective solution which could be used both directly from their local Outlook email client as well from any email marketing software, with just a minor change to the small print to ensure the recipients could unsubscribe.

Details: Email marketing is an important part of my own digital marketing plan, being used to help me keep in touch with those interested in my services, and as a means to communicate discount offers. It was important for me to keep the template look and feel consistent with the rest of my brand collateral (most notably the website), and also for it to be flexible so I could vary the number of articles in each category without the template struggling. As such I opted for a clean and simple approach to keep the focus on the features and offers, with a clear call to action in the footer.  Subscribe to my enewsletter to take a look, and let me know what you think.

Details: As part of his marketing plan Tony had been sending out irregular emails containing images his latest work to his client base. He needed to take this to the next step so I set up an online email marketing system which allowed him to better manage this process. He can now send out consistently branded emails (using the email template also developed) containing a mix of text and photography which he can prepare and send via the online system. He also gets quality reporting (which he didn’t have before) to tell him who has opened the emails, who clicks his website links and, via integration with Google Analytics, what actions they perform once there. He can even schedule campaigns so that even if he’s busy in the studio his marketing carries on without him.

“John is a great guy to work with. He’s extremely efficient, creative and his personable nature means he has the skills required to explain the detail and technical aspects in a clear and structured way. I’ve had no hesitation in recommending him to others who in turn are delighted with the results he has produced.”
Tony Briscoe, Photographer

Details: Ellingham Darcy is a recruitment consultancy working in niche areas within the media industry. Having recently rebranded they needed a new content managed website to communicate with their audience (both clients and candidates). WordPress was the perfect solution, and utilising a core Theme they already owned I developed this website to fit their requirements of incorporate vacancy listings as well blog posting, along with core company details and their latest twitter feed (as social media is a key tool for the company).

Details: Abbotsley Country Homes is an exclusive development in 6 acres of delightful Cambridgeshire countryside with 20 plots all destined for lovely wooden lodges. Having worked with me previously through Designation when I built the original website, the team were keen to work with me again to update the site ready for Phase 2 of their plot release.

Details: St Barnabas Hospice were putting the finishing touches to their brand spanking new hopsice building when they approached Article1o to provide an online booking system to reward their donors with a guided tour of the premises. With multiple thousand people involved and very specific requirements regarding the bookings and the output of tour group data for the guides, a bespoke system made the most sense. I built this web application using Classic ASP and MS SQL server and it proved a massive success, with lots of additional tours being added to account for demand. The St Barnabas team have since said that without the system it would have been a logistical nightmare for them to manage.

“John always replies promptly to requests, is good at solving problems and coming up with solutions. He explains things clearly and completes work on time and within budget – a pleasure to work with!”
Janet Parsons, Communications Manager, St Barnabas House and Chestnut Tree House Hospices

Details: Clare is a food guru who, when she isn’t coming up with new recipes or styling food for the top food photographers, can be found supporting a wide range of well known celebrity foodies on TV and Radio with presentations and demonstrations.

She was referred to me and her brief was for a simple, sleek and green website to promote her services and show off her work via a portfolio, and that’s exactly what she got.

“Thanks very much John – I’m really pleased it looks great. Simple, sleek & green exactly as I wanted. Great to work with you, very smooth & easy & I’ll pass your details on to anyone else I can. A pleasure doing business with you.”
Clare Greenstreet, owner of Greenstreet Food Ltd.

Client: DAV Management for Article10Design (2006-2011)

Details: DAV is an independent project and programme management company. In late 2010 DAV decided the time was right for a new skin for their Eddie CMS website, as well as a new WordPress blog, as part of a rationisation exercise to help communicate their competitive advantages.

I worked on most aspects of this project from the consultation through to delivery creating a very different look for for the company which helps differentiate them from their competition.