Development

ITF: logo and event websites

itf

Client: NHITF and SCITF (2011)

Details: The previous ITF event websites were mis-matched and didn’t offer the brand continuity or functionality needed by the organisations. Working through Andrew Whiteman of Open Globe Marketing I evolved the logo so each organisation had a clear but connected identity, and designed and developed 2 new websites in WordPress CMS which allowed them full control over their content. They can now upload and manage their own event listings (with location map and EventBrite connectivity) which get ordered and listed automatically to keep the homepage and event list up-to-date.

Turnkey Concept: Email Template

Turnkey Concept HTML Email Template

Client: Turnkey Concept (2011)

Details: Turnkey Concept offer a range of kitchen and bathroom solutions for both trade and public. They needed a way to communicate all their new products and suppliers to their wide audience and decided on an HTML email template. Synthetic Egg was recommended to them and I provided them with a cost effective solution which could be used both directly from their local Outlook email client as well from any email marketing software, with just a minor change to the small print to ensure the recipients could unsubscribe.

Synthetic Egg eNewsletter

Synthetic Egg Email Template

Client: Synthetic Egg (2011)

Details: Email marketing is an important part of my own digital marketing plan, being used to help me keep in touch with those interested in my services, and as a means to communicate discount offers. It was important for me to keep the template look and feel consistent with the rest of my brand collateral (most notably the website), and also for it to be flexible so I could vary the number of articles in each category without the template struggling. As such I opted for a clean and simple approach to keep the focus on the features and offers, with a clear call to action in the footer.  Subscribe to my enewsletter to take a look, and let me know what you think.

Tony Briscoe: Email marketing

tony_email_screenshot

Client: Tony Briscoe (2011)

Details: As part of his marketing plan Tony had been sending out irregular emails containing images his latest work to his client base. He needed to take this to the next step so I set up an online email marketing system which allowed him to better manage this process. He can now send out consistently branded emails (using the email template also developed) containing a mix of text and photography which he can prepare and send via the online system. He also gets quality reporting (which he didn’t have before) to tell him who has opened the emails, who clicks his website links and, via integration with Google Analytics, what actions they perform once there. He can even schedule campaigns so that even if he’s busy in the studio his marketing carries on without him.

“John is a great guy to work with. He’s extremely efficient, creative and his personable nature means he has the skills required to explain the detail and technical aspects in a clear and structured way. I’ve had no hesitation in recommending him to others who in turn are delighted with the results he has produced.”
Tony Briscoe, Photographer

Ellingham Darcy: Recruitment

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Client: Ellingham Darcy (2011)

Details: Ellingham Darcy is a recruitment consultancy working in niche areas within the media industry. Having recently rebranded they needed a new content managed website to communicate with their audience (both clients and candidates). WordPress was the perfect solution, and utilising a core Theme they already owned I developed this website to fit their requirements of incorporate vacancy listings as well blog posting, along with core company details and their latest twitter feed (as social media is a key tool for the company).

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Clients are normally delighted for me to promote their project in my portfolio, if however you are a client that would prefer your project was not promoted here please let me know and I'll remove it. Thanks.