Consultant

St Barnabas Hospice: Open to the public

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Client: St Barnabas Hospice for Article10Design (2010/2011)

Details: St Barnabas Hospice were putting the finishing touches to their brand spanking new hopsice building when they approached Article1o to provide an online booking system to reward their donors with a guided tour of the premises. With multiple thousand people involved and very specific requirements regarding the bookings and the output of tour group data for the guides, a bespoke system made the most sense. I built this web application using Classic ASP and MS SQL server and it proved a massive success, with lots of additional tours being added to account for demand. The St Barnabas team have since said that without the system it would have been a logistical nightmare for them to manage.

“John always replies promptly to requests, is good at solving problems and coming up with solutions. He explains things clearly and completes work on time and within budget – a pleasure to work with!”
Janet Parsons, Communications Manager, St Barnabas House and Chestnut Tree House Hospices

Sarah Britten-Jones: Appropriation

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Client: Sarah Britten Jones for Designation (2010)

Details: Sarah Britten-Jones is a British visual artist with a background in ceramics. Some of her work involves the process of appropriation, where something is taken and changed very slightly in order to create a new piece with new meanings, so her website has been designed to look similar to the website of a large well-known global furniture store. The site is built in WordPress and acts as Sarah’s portfolio and her blog.

“John is a very intelligent designer, with a thorough understanding of his subject and always responds promptly and effectively to queries.”
Sarah Britten-Jones

Designation: Touchpoint

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Client: Designation (2008-2010)

Details: Touchpoint is the appropriate name for communication from Designation, focussed on the monthly e-shot supported by a blog where subscribers can post their feedback. The e-shot is on edition 25 as I write this, meaning it’s been going out on time every month for over 2 years, which is a remarkable achievement for a company this size.

My involvement is in preparing, test and sending the e-shot, in conjunction with updates to the blog, and the Designation website. I’ve also set the blog up so that updates are syndicated out to the Designation Twitter account and Facebook business page via Ping.FM. I set those social media platforms up a while back and they are also under the Touchpoint banner currently.

Verasseti: A solution provider with integrity

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Client: Verasseti for Designation (2009-2010)

Details: When Dreamspace wanted to evolve they came to Designation having worked successfully together in the past. I ran the brand consultancy phase including workshops with the client. This phase following the Designation brand process to research and define a new brand based on the big idea that was identified to match the new direction the company was going in.

We proposed a number of varied brand names which were measured against a range of crtieria. From those option the client choose a name that I’d created, Verasseti, which is based around truth and integrity, values integral to the proposition. The initial branding launch collateral was then developed including a new website, which I designed and developed.

“John is excellent to work with, delivers good results to deadlines. Would definitely recommend his work, and would work with John in the future.”
James Percy, Director, Verasetti

University of Reading: Taking a Quantum Jump

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Client: University of Reading for Designation (2008-2009)

Details: Reading Uni knew that there was a real lack of secondary school teachers in certain subjects. To tackle this they set up some new Subject Knowledge Enhancement (SKE) courses aimed at fast tracking new recruits onto the Post-graduate Certificate in Education (PGCE) courses needed to become a qualified teacher.

However they were having trouble finding suitable qualified students to fill the places. I was part of a team that ran an intense last minute marketing campaign in late December and January to try and fill courses starting in February.

The techniques we applied got the campaign up-and-running within a couple of days and qualified potential applicants back in front of the entry board within a week. Over the course of the campaign we exceeded targets by over 400% and over 80% of the students on some courses came through our very cost-effective campaign.

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Clients are normally delighted for me to promote their project in my portfolio, if however you are a client that would prefer your project was not promoted here please let me know and I'll remove it. Thanks.