Client: Designation (2008-2010)
Details: Touchpoint is the appropriate name for communication from Designation, focussed on the monthly e-shot supported by a blog where subscribers can post their feedback. The e-shot is on edition 25 as I write this, meaning it’s been going out on time every month for over 2 years, which is a remarkable achievement for a company this size.
My involvement is in preparing, test and sending the e-shot, in conjunction with updates to the blog, and the Designation website. I’ve also set the blog up so that updates are syndicated out to the Designation Twitter account and Facebook business page via Ping.FM. I set those social media platforms up a while back and they are also under the Touchpoint banner currently.
Posted in Portfolio
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Tagged Blog, Brand, Co-design, Consultant, e-Marketing, Email marketing, Facebook, Marketing, Social Media, Social Networking, Twitter, Website
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Client: Verasseti for Designation (2009-2010)
Details: When Dreamspace wanted to evolve they came to Designation having worked successfully together in the past. I ran the brand consultancy phase including workshops with the client. This phase following the Designation brand process to research and define a new brand based on the big idea that was identified to match the new direction the company was going in.
We proposed a number of varied brand names which were measured against a range of crtieria. From those option the client choose a name that I’d created, Verasseti, which is based around truth and integrity, values integral to the proposition. The initial branding launch collateral was then developed including a new website, which I designed and developed.
Client: University of Reading for Designation (2008-2009)
Details: Reading Uni knew that there was a real lack of secondary school teachers in certain subjects. To tackle this they set up some new Subject Knowledge Enhancement (SKE) courses aimed at fast tracking new recruits onto the Post-graduate Certificate in Education (PGCE) courses needed to become a qualified teacher.
However they were having trouble finding suitable qualified students to fill the places. I was part of a team that ran an intense last minute marketing campaign in late December and January to try and fill courses starting in February.
The techniques we applied got the campaign up-and-running within a couple of days and qualified potential applicants back in front of the entry board within a week. Over the course of the campaign we exceeded targets by over 400% and over 80% of the students on some courses came through our very cost-effective campaign.
Client: SLS for Designation (2008-2009)
Details: SLS Group is an event delivery and implementation company that provide services Worldwide for a event organisers who need overlay, look and/or fit-out services. Be it temporary structures, way-finding, flags or fence scrim SLS can do it all. They needed a website full of images to help illustrate this wide range of services that they can offer, and that’s wht Designation delivered. I was involved primarily in the early consultation and the development of the site itself which utilises JavaScript (including the MooTools framework) to add movement and interactivity to the image browsing.
Client: Oddies for Designation (2003-2007)
Details: The Oddies are a series of childrens books (and hopefully soon a TV series) from the author Grant Slatter. Using the great character illustrations produced by the Oddies team we produced a number of Flash and CMS driven websites covering both Oddieworld itself as well as the ReadWithMe week campaign that was rolled out over the following years. I was involved in the production of all the website as well as interactive CD’s that supported the ReadWithMe campaign.
