Brand

University of Reading: Taking a Quantum Jump

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Client: University of Reading for Designation (2008-2009)

Details: Reading Uni knew that there was a real lack of secondary school teachers in certain subjects. To tackle this they set up some new Subject Knowledge Enhancement (SKE) courses aimed at fast tracking new recruits onto the Post-graduate Certificate in Education (PGCE) courses needed to become a qualified teacher.

However they were having trouble finding suitable qualified students to fill the places. I was part of a team that ran an intense last minute marketing campaign in late December and January to try and fill courses starting in February.

The techniques we applied got the campaign up-and-running within a couple of days and qualified potential applicants back in front of the entry board within a week. Over the course of the campaign we exceeded targets by over 400% and over 80% of the students on some courses came through our very cost-effective campaign.

Nationwide People: Online recruitment

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Client: Nationwide People for Designation (1998-2009)

Details: I’ve worked with the team at Nationwide People for over 10 years producing and supporting their public website and private intranet applications for their recruitment services. The public site is on its 3rd evolution, and the ASP and SQL Server based intranet is still going strong and meeting their bespoke needs.

“I have known John for many years and highly value his judgement when considering branding, design and web development issues. He is very conscientious and responds to requests for help in a timely manner. The quality of his work is high and he takes great pride in providing a professional service. I particularly like the way John will give an honest opinion – unlike others, who may simply agree to anything a client says. I prefer this honest approach, and would recommend John to anyone requiring similar services.”
Colin Locke, Director, Nationwide People Ltd

Kyocera Greenlight: Promoting environmentally responsible business

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Client: Kyocera for Designation (2009)

Details: As part of Kyocera’s Corporate Social Responsibility (CSR) mission GreenLight is a hub for information and interaction on the topic of business and climate change. If you’ve got an opinion, an insight, or need inspiration then it’s the place to go.

I worked with the Kyocera Marketing team to conceptualise the site, oversee the brand creation and the design and development of a theme for the Drupal CMS that runs the website.

“John has been excellent from beginning to end of the projects he ran with us. Taking our rather loose briefs and turning them in to outstanding end products. He has created 2 themes for websites we have run on Drupal, he managed the project from beginning to end within budget and has been on hand for any queries, questions etc afterwards. All round excellent work and service.”
Rob Attryde, Marketing Communications Manager, Kyocera MITA UK

Reading Green Business Network

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Client: Reading Borough Council for Designation/Article10Design (2009-2010)

Details: Designation worked with Kyocera to support Reading Borough Council in setting up a website to support the activities of the Reading Green Business Network. I worked with the Kyocera marketing team (who manage/host the site) on the brand and the theme for the Drupal CMS that runs the site.

Update: this site was recently upgraded from Drupal 5 to Drupal 6.

“John has been excellent from beginning to end of the projects he ran with us. Taking our rather loose briefs and turning them in to outstanding end products. He has created 2 themes for websites we have run on Drupal, he managed the project from beginning to end within budget and has been on hand for any queries, questions etc afterwards. All round excellent work and service.”
Rob Attryde, Marketing Communications Manager, Kyocera MITA UK

Performance Unlimited: High performance enabled

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Client: Performance Unlimited for Designation (2004-2010)

Details: Now onto my 6th marketing contact at Performance Unlimited (a company that is continually evolving) I’ve been involved in a number of programmes and projects with them over the years. At the peak I managed a programme of over 10 projects covering both online and offline delivery of the brand we’d just created for them. These included a new CMS website, domain name strategy, pay-per-click (PPC) marketing and newsletter.

“John was a fabulous supplier and provided much more than consultancy and advice, he was a true partner and guided the business through rebranding and marketing with precision, great follow through, solid delivery on project plans and the result we were looking for. Along with all of that he is a professional and thoroughly decent chap and I’d certainly recommend his work.”
Cheryl White, Performance Unlimited

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Clients are normally delighted for me to promote their project in my portfolio, if however you are a client that would prefer your project was not promoted here please let me know and I'll remove it. Thanks.