Details: The previous ITF event websites were mis-matched and didn’t offer the brand continuity or functionality needed by the organisations. Working through Andrew Whiteman of Open Globe Marketing I evolved the logo so each organisation had a clear but connected identity, and designed and developed 2 new websites in WordPress CMS which allowed them full control over their content. They can now upload and manage their own event listings (with location map and EventBrite connectivity) which get ordered and listed automatically to keep the homepage and event list up-to-date.

Details: For the 2011 season The Windsor Globe Theatre were preparing a production of the classic Wind in the Willows for performance in the beautiful grounds of Alexandra Gardens by the River Thames in Windsor, with views of Castle. They needed a graphic/logo to underpin their advertising to appeal both to potential cast members (as they always bring a young cast together for events) as well as the audience. I designed a flexible image for them which be adapted to fit various sizes and formats.

Details: Touchpoint is the appropriate name for communication from Designation, focussed on the monthly e-shot supported by a blog where subscribers can post their feedback. The e-shot is on edition 25 as I write this, meaning it’s been going out on time every month for over 2 years, which is a remarkable achievement for a company this size.

My involvement is in preparing, test and sending the e-shot, in conjunction with updates to the blog, and the Designation website. I’ve also set the blog up so that updates are syndicated out to the Designation Twitter account and Facebook business page via Ping.FM. I set those social media platforms up a while back and they are also under the Touchpoint banner currently.

Details: When Dreamspace wanted to evolve they came to Designation having worked successfully together in the past. I ran the brand consultancy phase including workshops with the client. This phase following the Designation brand process to research and define a new brand based on the big idea that was identified to match the new direction the company was going in.

We proposed a number of varied brand names which were measured against a range of crtieria. From those option the client choose a name that I’d created, Verasseti, which is based around truth and integrity, values integral to the proposition. The initial branding launch collateral was then developed including a new website, which I designed and developed.

“John is excellent to work with, delivers good results to deadlines. Would definitely recommend his work, and would work with John in the future.”
James Percy, Director, Verasetti

Details: When a client (Mantix) was taken over by the huge entity that is Atkins (becoming their Management Consultancy division) I was lucky enough to be able to continue on the account managing their website. I’ve been involved with their site over ten years now and I recently (Sept 09) made the 4^th evolution of their website live. This new site incorporates numerous MooTools scripts to add dynamism to their content.

Details: Reading Uni knew that there was a real lack of secondary school teachers in certain subjects. To tackle this they set up some new Subject Knowledge Enhancement (SKE) courses aimed at fast tracking new recruits onto the Post-graduate Certificate in Education (PGCE) courses needed to become a qualified teacher.

However they were having trouble finding suitable qualified students to fill the places. I was part of a team that ran an intense last minute marketing campaign in late December and January to try and fill courses starting in February.

The techniques we applied got the campaign up-and-running within a couple of days and qualified potential applicants back in front of the entry board within a week. Over the course of the campaign we exceeded targets by over 400% and over 80% of the students on some courses came through our very cost-effective campaign.

Details: I’ve worked with the team at Nationwide People for over 10 years producing and supporting their public website and private intranet applications for their recruitment services. The public site is on its 3^rd evolution, and the ASP and SQL Server based intranet is still going strong and meeting their bespoke needs.

“I have known John for many years and highly value his judgement when considering branding, design and web development issues. He is very conscientious and responds to requests for help in a timely manner. The quality of his work is high and he takes great pride in providing a professional service. I particularly like the way John will give an honest opinion – unlike others, who may simply agree to anything a client says. I prefer this honest approach, and would recommend John to anyone requiring similar services.”
Colin Locke, Director, Nationwide People Ltd

Details: As part of Kyocera’s Corporate Social Responsibility (CSR) mission GreenLight is a hub for information and interaction on the topic of business and climate change. If you’ve got an opinion, an insight, or need inspiration then it’s the place to go.

I worked with the Kyocera Marketing team to conceptualise the site, oversee the brand creation and the design and development of a theme for the Drupal CMS that runs the website.

“John has been excellent from beginning to end of the projects he ran with us. Taking our rather loose briefs and turning them in to outstanding end products. He has created 2 themes for websites we have run on Drupal, he managed the project from beginning to end within budget and has been on hand for any queries, questions etc afterwards. All round excellent work and service.”
Rob Attryde, Marketing Communications Manager, Kyocera MITA UK

Details: Designation worked with Kyocera to support Reading Borough Council in setting up a website to support the activities of the Reading Green Business Network. I worked with the Kyocera marketing team (who manage/host the site) on the brand and the theme for the Drupal CMS that runs the site.

Update: this site was recently upgraded from Drupal 5 to Drupal 6.

“John has been excellent from beginning to end of the projects he ran with us. Taking our rather loose briefs and turning them in to outstanding end products. He has created 2 themes for websites we have run on Drupal, he managed the project from beginning to end within budget and has been on hand for any queries, questions etc afterwards. All round excellent work and service.”
Rob Attryde, Marketing Communications Manager, Kyocera MITA UK

Details: Now onto my 6th marketing contact at Performance Unlimited (a company that is continually evolving) I’ve been involved in a number of programmes and projects with them over the years. At the peak I managed a programme of over 10 projects covering both online and offline delivery of the brand we’d just created for them. These included a new CMS website, domain name strategy, pay-per-click (PPC) marketing and newsletter.

“John was a fabulous supplier and provided much more than consultancy and advice, he was a true partner and guided the business through rebranding and marketing with precision, great follow through, solid delivery on project plans and the result we were looking for. Along with all of that he is a professional and thoroughly decent chap and I’d certainly recommend his work.”
Cheryl White, Performance Unlimited