Website production is the process of creating a website from initial concept to delivery, launch and beyond.
Many designers/agencies will focus purely on the aesthetic of what a website will look like without thinking about why it’s there or how it will work to meet it’s objectives.
As a website producer I believe that all websites must have a purpose and objectives or they aren’t effective marketing tools (see Digital Marketing). With that in mind a website production can be broken down into the following stages:
- Website brief: Why you want a website, what objectives does it have and what are the requirements.
- Website architecture: How will the website work, what pages will there be and how it will interact with it’s audience.
- Website design: The visual design of the website.
- Website build: This is a mix of front-end (what the audience sees) and back-end (how the website works) development.
- Website population: Loading your content onto the website.
- Website launch: Putting the website live.
- Website promotion: Getting traffic to your website.
- Website analytics/statistics: How the website is doing.
- Website updating/editing: Continued updates of your website to keep it current.
- Website support: Being there if needed.
These stages can be treated seperately or as one project, so if you need either a part or the whole of the above, then to discuss your website requirements please get in touch today for a free estimate.
Typical projects
Brochureware sites (from as little as £295)
These are usually small (3 to 10 page) websites where the content is fixed and which acts like your brochure online. They are used to communicate and showcase your brand and market your services to audiences on the web.
Content Managed Websites (from as little as £795)
If you need a site that’s a little larger or that needs regular updating with news or changing information then a content managed website is usually best. Content Managed (CMS) websites allow you to make changes to the site yourself quickly and simply via a user-friendly administration area. Full training is available for those who have the time to update the site themselves, or indeed I’ll be happy to populate and manage your site content for you on an ongoing basis working as your web editor.
