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MyRetailTherapist: A shopaholics heroin

Client: MyRetailTherapist for Designation (2008-2009)

Details: The shopaholics at MyRetailTherapist needed a CMS website that would support their addition. As well as having a blog, news diary (linked into NewsNow), a directory of favourite stores and a feature to allow people to pick their shopping brains, the site has a poll and online advertising functionality. Basically it’s an integrated tool also used to support digital marketing channels such as Twitter.

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