Client: MyRetailTherapist for Designation (2008-2009)
Details: The shopaholics at MyRetailTherapist needed a CMS website that would support their addition. As well as having a blog, news diary (linked into NewsNow), a directory of favourite stores and a feature to allow people to pick their shopping brains, the site has a poll and online advertising functionality. Basically it’s an integrated tool also used to support digital marketing channels such as Twitter.
Client: Atkins MC for Designation (2005-2009)
Details: When a client (Mantix) was taken over by the huge entity that is Atkins (becoming their Management Consultancy division) I was lucky enough to be able to continue on the account managing their website. I’ve been involved with their site over ten years now and I recently (Sept 09) made the 4th evolution of their website live. This new site incorporates numerous MooTools scripts to add dynamism to their content.
Client: University of Reading for Designation (2008-2009)
Details: Reading Uni knew that there was a real lack of secondary school teachers in certain subjects. To tackle this they set up some new Subject Knowledge Enhancement (SKE) courses aimed at fast tracking new recruits onto the Post-graduate Certificate in Education (PGCE) courses needed to become a qualified teacher.
However they were having trouble finding suitable qualified students to fill the places. I was part of a team that ran an intense last minute marketing campaign in late December and January to try and fill courses starting in February.
The techniques we applied got the campaign up-and-running within a couple of days and qualified potential applicants back in front of the entry board within a week. Over the course of the campaign we exceeded targets by over 400% and over 80% of the students on some courses came through our very cost-effective campaign.
Client: Sarah Graham for Designation (2009)
Details: Sarah Graham is one of the up-and-coming darlings of the art world. Her paintings are fun and engaging so the website had to follow suit. The homepage is clean and simple with lots of interaction (using the MooTools framework) with colourful thumbnails showing off her work. The site is content managed (CMS) so Sarah can keep her fans up-to-date with all her latest news.
Client: Chestnut Tree House for Designation (2009)
Details: This is a campaign microsite to support the Chestnut’s Challenge (www.chestnutschallenge.org.uk) which aims to raise awareness and support for the Chestnut Tree House children’s hospice in Sussex, led by some great kids within or connected to the hospice itself. The Take the challenge, Pass it on microsite is part of a YouTube video viral campaign put together by the hospice and it’s team (see campaign credits) to be the hub for sharing the content. I designed and developed the site and helped make sure it was live for the big launch event in December ‘09.
I hope the campaign will be a success for all involved, especially the children, and indeed why not get involved yourself by either donating to the hospice or by passing on the link to your friends so that they can get to meet the wonderful kids involved. Please visit www.challengesussex.org.uk
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