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	<title>Synthetic Egg</title>
	<atom:link href="http://www.synegg.co.uk/index.php/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.synegg.co.uk</link>
	<description>Managing the mix of creativity and technology</description>
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		<title>MyRetailTherapist: A shopaholics heroin</title>
		<link>http://www.synegg.co.uk/index.php/2009/12/myretailtherapist-a-shopaholics-heroin/</link>
		<comments>http://www.synegg.co.uk/index.php/2009/12/myretailtherapist-a-shopaholics-heroin/#comments</comments>
		<pubDate>Sun, 27 Dec 2009 18:52:20 +0000</pubDate>
		<dc:creator>JohnB</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[e-Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://www.synegg.co.uk/?p=34</guid>
		<description><![CDATA[
Client: MyRetailTherapist for Designation (2008-2009)
Details: The shopaholics at MyRetailTherapist needed a CMS website that would support their addition. As well as having a blog, news diary (linked into NewsNow), a directory of favourite stores and a feature to allow people to pick their shopping brains, the site has a poll and online advertising functionality. Basically it’s [...]]]></description>
			<content:encoded><![CDATA[<p><strong><img class="alignnone size-full wp-image-116" title="mrt" src="http://www.synegg.co.uk/wp-content/uploads/2009/09/mrt.gif" alt="mrt" width="610" height="252" /></strong></p>
<p><strong>Client:</strong> <a href="http://www.myretailtherapist.com" target="_blank">MyRetailTherapist</a> for <a href="http://www.designation.com" target="_blank">Designation</a> (2008-2009)</p>
<p><strong>Details: </strong>The shopaholics at MyRetailTherapist needed a CMS website that would support their addition. As well as having a blog, news diary (linked into NewsNow), a directory of favourite stores and a feature to allow people to pick their shopping brains, the site has a poll and online advertising functionality. Basically it’s an integrated tool also used to support digital marketing channels such as Twitter.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>University of Reading: Taking a Quantum Jump</title>
		<link>http://www.synegg.co.uk/index.php/2009/12/university-of-reading-taking-a-quantum-jump/</link>
		<comments>http://www.synegg.co.uk/index.php/2009/12/university-of-reading-taking-a-quantum-jump/#comments</comments>
		<pubDate>Sat, 26 Dec 2009 18:54:36 +0000</pubDate>
		<dc:creator>JohnB</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[e-Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pay-per-click]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://www.synegg.co.uk/?p=54</guid>
		<description><![CDATA[
Client: University of Reading for Designation (2008-2009)
Details: Reading Uni knew that there was a real lack of secondary school teachers in certain subjects. To tackle this they set up some new Subject Knowledge Enhancement (SKE) courses aimed at fast tracking new recruits onto the Post-graduate Certificate in Education (PGCE) courses needed to become a qualified teacher.
However they were having trouble [...]]]></description>
			<content:encoded><![CDATA[<p><strong><img class="alignnone size-full wp-image-183" title="quantum_jump" src="http://www.synegg.co.uk/wp-content/uploads/2009/09/quantum_jump.gif" alt="quantum_jump" width="610" height="252" /></strong></p>
<p><strong>Client:</strong> <a href="http://www.reading.ac.uk" target="_blank">University of Reading</a> for <a href="http://www.designation.com/" target="_blank">Designation</a> (2008-2009)</p>
<p><strong>Details:</strong> Reading Uni knew that there was a real lack of secondary school teachers in certain subjects. To tackle this they set up some new Subject Knowledge Enhancement (SKE) courses aimed at fast tracking new recruits onto the Post-graduate Certificate in Education (PGCE) courses needed to become a qualified teacher.</p>
<p>However they were having trouble finding suitable qualified students to fill the places. I was part of a team that ran an intense last minute marketing campaign in late December and January to try and fill courses starting in February.</p>
<p>The techniques we applied got the campaign up-and-running within a couple of days and qualified potential applicants back in front of the entry board within a week. Over the course of the campaign we exceeded targets by over 400% and over 80% of the students on some courses came through our very cost-effective campaign.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Atkins Management Consultancy: Clever suits</title>
		<link>http://www.synegg.co.uk/index.php/2009/12/atkins-management-consultancy-clever-suits/</link>
		<comments>http://www.synegg.co.uk/index.php/2009/12/atkins-management-consultancy-clever-suits/#comments</comments>
		<pubDate>Sat, 26 Dec 2009 18:54:36 +0000</pubDate>
		<dc:creator>JohnB</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[e-Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://www.synegg.co.uk/?p=38</guid>
		<description><![CDATA[
Client: Atkins MC for Designation (2005-2009)
Details: When a client (Mantix) was taken over by the huge entity that is Atkins (becoming their Management Consultancy division) I was lucky enough to be able to continue on the account managing their website. I’ve been involved with their site over ten years now and I recently (Sept 09) made the 4th evolution [...]]]></description>
			<content:encoded><![CDATA[<p><strong><img class="alignnone size-full wp-image-114" title="atkins" src="http://www.synegg.co.uk/wp-content/uploads/2009/09/atkins.gif" alt="atkins" width="610" height="252" /></strong></p>
<p><strong>Client:</strong> <a href="http://www.atkinsmc.com" target="_blank">Atkins MC</a> for <a href="http://www.designation.com/" target="_blank">Designation</a> (2005-2009)</p>
<p><strong>Details: </strong>When a client (Mantix) was taken over by the huge entity that is Atkins (becoming their Management Consultancy division) I was lucky enough to be able to continue on the account managing their website. I’ve been involved with their site over ten years now and I recently (Sept 09) made the 4<sup>th</sup> evolution of their website live. This new site incorporates numerous MooTools scripts to add dynamism to their content.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sarah Graham: Darling of the art world</title>
		<link>http://www.synegg.co.uk/index.php/2009/12/sarah-graham-darling-of-the-art-world/</link>
		<comments>http://www.synegg.co.uk/index.php/2009/12/sarah-graham-darling-of-the-art-world/#comments</comments>
		<pubDate>Thu, 24 Dec 2009 16:14:55 +0000</pubDate>
		<dc:creator>JohnB</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[CMS]]></category>
		<category><![CDATA[e-Marketing]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://www.synegg.co.uk/?p=42</guid>
		<description><![CDATA[ 

Client: Sarah Graham for Designation (2009)
Details: Sarah Graham is one of the up-and-coming darlings of the art world. Her paintings are fun and engaging so the website had to follow suit. The homepage is clean and simple with lots of interaction (using the MooTools framework) with colourful thumbnails showing off her work. The site is content managed (CMS) [...]]]></description>
			<content:encoded><![CDATA[<p><strong> </strong></p>
<p><strong><img class="alignnone size-full wp-image-118" title="sarah_graham" src="http://www.synegg.co.uk/wp-content/uploads/2009/09/sarah_graham.gif" alt="sarah_graham" width="610" height="252" /></strong></p>
<p><strong>Client:</strong> <a href="http://www.sarahgraham.info" target="_blank">Sarah Graham</a> for <a href="http://www.designation.com/" target="_blank">Designation</a> (2009)</p>
<p><strong>Details: </strong>Sarah Graham is one of the up-and-coming darlings of the art world. Her paintings are fun and engaging so the website had to follow suit. The homepage is clean and simple with lots of interaction (using the MooTools framework) with colourful thumbnails showing off her work. The site is content managed (CMS) so Sarah can keep her fans up-to-date with all her latest news.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>TVCCG: A five letter acronym on the lips of business</title>
		<link>http://www.synegg.co.uk/index.php/2009/12/tvccg-a-five-digital-acronym-that-should-be-on-the-lips-of-business/</link>
		<comments>http://www.synegg.co.uk/index.php/2009/12/tvccg-a-five-digital-acronym-that-should-be-on-the-lips-of-business/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 14:15:27 +0000</pubDate>
		<dc:creator>JohnB</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Co-design]]></category>
		<category><![CDATA[e-Marketing]]></category>
		<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[Project Management]]></category>

		<guid isPermaLink="false">http://www.synegg.co.uk/?p=47</guid>
		<description><![CDATA[
Client: Thames Valley Chamber of Commerce Group (TVCCG) for Designation (2009)
Details: TVCCG were looking to expand and update their email marketing capabilities, as part of a push on their digital marketing. I provided consultancy to help them decide on the best solution for their multiple needs and then implemented (with the ability to integrate into their CRM, website [...]]]></description>
			<content:encoded><![CDATA[<p><strong><img class="alignnone size-full wp-image-120" title="tvccg" src="http://www.synegg.co.uk/wp-content/uploads/2009/09/tvccg.gif" alt="tvccg" width="610" height="252" /></strong></p>
<p><strong>Client:</strong> <a href="http://www.thamesvalleychamber.co.uk" target="_blank">Thames Valley Chamber of Commerce Group</a> (TVCCG) for <a href="http://www.designation.com/" target="_blank">Designation</a> (2009)</p>
<p><strong>Details: </strong>TVCCG were looking to expand and update their email marketing capabilities, as part of a push on their digital marketing. I provided consultancy to help them decide on the best solution for their multiple needs and then implemented (with the ability to integrate into their CRM, website and analytics package), and supported, the chosen solution.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CTH: Take the challenge, Pass it on</title>
		<link>http://www.synegg.co.uk/index.php/2009/12/cth-take-the-challenge-pass-it-on/</link>
		<comments>http://www.synegg.co.uk/index.php/2009/12/cth-take-the-challenge-pass-it-on/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 13:50:29 +0000</pubDate>
		<dc:creator>JohnB</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Development]]></category>
		<category><![CDATA[e-Marketing]]></category>
		<category><![CDATA[Microsite]]></category>
		<category><![CDATA[Project Management]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://www.synegg.co.uk/?p=157</guid>
		<description><![CDATA[
Client: Chestnut Tree House for Designation (2009)
Details: This is a campaign microsite to support the Chestnut&#8217;s Challenge (www.chestnutschallenge.org.uk) which aims to raise awareness and support for the Chestnut Tree House children&#8217;s hospice in Sussex, led by some great kids within or connected to the hospice itself.  The Take the challenge, Pass it on microsite is part of a YouTube video viral [...]]]></description>
			<content:encoded><![CDATA[<p><strong><img class="alignnone size-full wp-image-136" title="ttcpio" src="http://www.synegg.co.uk/wp-content/uploads/2009/12/ttcpio.gif" alt="ttcpio" width="610" height="252" /></strong></p>
<p><strong>Client:</strong> <a href="http://www.chestnut-tree-house.org.uk/" target="_blank">Chestnut Tree House</a> for <a href="http://www.designation.com/" target="_blank">Designation</a> (2009)</p>
<p><strong>Details:</strong> This is a campaign microsite to support the Chestnut&#8217;s Challenge (<a href="http://www.chestnutschallenge.org.uk" target="_blank">www.chestnutschallenge.org.uk</a>) which aims to raise awareness and support for the Chestnut Tree House children&#8217;s hospice in Sussex, led by some great kids within or connected to the hospice itself.  The <a href="http://www.challengesussex.org.uk/" target="_blank">Take the challenge, Pass it on</a> microsite is part of a YouTube video viral campaign put together by the hospice and it&#8217;s team (see <a href="http://www.challengesussex.org.uk/campaign_credits.asp" target="_blank">campaign credits</a>) to be the hub for sharing the content. I designed and developed the site and helped make sure it was live for the big launch event in December &#8216;09.</p>
<p>I hope the campaign will be a success for all involved, especially the children, and indeed why not get involved yourself by either donating to the hospice or by passing on the link to your friends so that they can get to meet the wonderful kids involved. Please visit <a href="http://www.challengesussex.org.uk" target="_blank">www.challengesussex.org.uk</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nationwide People: Online recruitment</title>
		<link>http://www.synegg.co.uk/index.php/2009/12/nationwide-people-online-recruitment/</link>
		<comments>http://www.synegg.co.uk/index.php/2009/12/nationwide-people-online-recruitment/#comments</comments>
		<pubDate>Sun, 20 Dec 2009 18:52:20 +0000</pubDate>
		<dc:creator>JohnB</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Intranet]]></category>
		<category><![CDATA[Project Management]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://www.synegg.co.uk/?p=36</guid>
		<description><![CDATA[ 
Client: Nationwide People for Designation (1998-2009)
Details: I&#8217;ve worked with the team at Nationwide People for over 10 years producing and supporting their public website and private intranet applications for their recruitment services. The public site is on its 3rd evolution, and the ASP and SQL Server based intranet is still going strong and meeting their bespoke needs.
]]></description>
			<content:encoded><![CDATA[<p><strong> <img class="alignnone size-full wp-image-126" title="nw" src="http://www.synegg.co.uk/wp-content/uploads/2009/09/nw.gif" alt="nw" width="610" height="252" /></strong></p>
<p><strong>Client:</strong> <a href="http://www.nationwidepeople.com" target="_blank">Nationwide People</a> for <a href="http://www.designation.com/" target="_blank">Designation</a> (1998-2009)</p>
<p><strong>Details: </strong>I&#8217;ve worked with the team at Nationwide People for over 10 years producing and supporting their public website and private intranet applications for their recruitment services. The public site is on its 3<sup>rd</sup> evolution, and the ASP and SQL Server based intranet is still going strong and meeting their bespoke needs.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.synegg.co.uk/index.php/2009/12/nationwide-people-online-recruitment/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Kyocera Greenlight: Promoting environmentally responsible business</title>
		<link>http://www.synegg.co.uk/index.php/2009/12/kyocera-greenlight-promoting-environmentally-responsible-business/</link>
		<comments>http://www.synegg.co.uk/index.php/2009/12/kyocera-greenlight-promoting-environmentally-responsible-business/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 10:14:16 +0000</pubDate>
		<dc:creator>JohnB</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[CMS]]></category>
		<category><![CDATA[Co-design]]></category>
		<category><![CDATA[e-Marketing]]></category>
		<category><![CDATA[Project Management]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://www.synegg.co.uk/?p=270</guid>
		<description><![CDATA[
Client: Kyocera for Designation (2009)
Details: As part of Kyocera&#8217;s Corporate Social Responsibility (CSR) mission GreenLight is a hub for information and interaction on the topic of business and climate change. If you’ve got an opinion, an insight, or need inspiration then it&#8217;s the place to go. 
I worked with the Kyocera Marketing team to conceptualise the site, oversee [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-267" title="greenlight" src="http://www.synegg.co.uk/wp-content/uploads/2009/12/greenlight.gif" alt="greenlight" width="610" height="252" /></p>
<p><strong>Client:</strong> Kyocera for <a href="http://www.designation.com/" target="_blank">Designation</a> (2009)</p>
<p><strong>Details:</strong> As part of Kyocera&#8217;s Corporate Social Responsibility (CSR) mission GreenLight is a hub for information and interaction on the topic of business and climate change. If you’ve got an opinion, an insight, or need inspiration then it&#8217;s the place to go. </p>
<p>I worked with the Kyocera Marketing team to conceptualise the site, oversee the brand creation and the design and development of a theme for the Drupal CMS that runs the website.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.synegg.co.uk/index.php/2009/12/kyocera-greenlight-promoting-environmentally-responsible-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Reflexxion: Exciting people</title>
		<link>http://www.synegg.co.uk/index.php/2009/12/reflexxion-exciting-people/</link>
		<comments>http://www.synegg.co.uk/index.php/2009/12/reflexxion-exciting-people/#comments</comments>
		<pubDate>Fri, 11 Dec 2009 11:41:14 +0000</pubDate>
		<dc:creator>JohnB</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Development]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://www.synegg.co.uk/?p=235</guid>
		<description><![CDATA[
Client: Reflexxion for Designation (2009)
Details: Reflexxion was founded with a desire to deliver world class standards in People Development across the Retail sector (i.e. they train retail staff to ensure they live up to their clients brand promises). The Reflexxion brand was developed by Designation to reinforce the companies desires and the website continues in that vein offering a [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-205" title="reflexxion" src="http://www.synegg.co.uk/wp-content/uploads/2009/12/reflexxion.gif" alt="reflexxion" width="610" height="252" /></p>
<p><strong>Client:</strong> <a href="http://www.reflexxion.co.uk" target="_blank">Reflexxion</a> for <a href="http://www.designation.com/" target="_blank">Designation</a> (2009)</p>
<p><strong>Details:</strong> Reflexxion was founded with a desire to deliver world class standards in People Development across the Retail sector (i.e. they train retail staff to ensure they live up to their clients brand promises). The Reflexxion brand was developed by Designation to reinforce the companies desires and the website continues in that vein offering a smart professional appearence with that little bit of fizz that the Reflexxion directors both appreciate. My main involvement was guiding the design and developing the website.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.synegg.co.uk/index.php/2009/12/reflexxion-exciting-people/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>London&amp;Reading: Developing value</title>
		<link>http://www.synegg.co.uk/index.php/2009/12/londonreading-developing-value/</link>
		<comments>http://www.synegg.co.uk/index.php/2009/12/londonreading-developing-value/#comments</comments>
		<pubDate>Fri, 11 Dec 2009 11:32:12 +0000</pubDate>
		<dc:creator>JohnB</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Development]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://www.synegg.co.uk/?p=239</guid>
		<description><![CDATA[
Client: London&#38;Reading for Designation (2008)
Details: London &#38; Reading Developments is focused on creating value in commercial and residential property. They needed a clean website that help promote their properties and services and give them a online presence to help in their marketing. My main involvement was in developing the website which utilises JavaScript galleries to showcase the [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-207" title="london_reading" src="http://www.synegg.co.uk/wp-content/uploads/2009/12/london_reading.gif" alt="london_reading" width="610" height="252" /></p>
<p><strong>Client:</strong> <a href="http://www.londonandreading.co.uk" target="_blank">London&amp;Reading</a> for <a href="http://www.designation.com/" target="_blank">Designation</a> (2008)</p>
<p><strong>Details:</strong> London &amp; Reading Developments is focused on creating value in commercial and residential property. They needed a clean website that help promote their properties and services and give them a online presence to help in their marketing. My main involvement was in developing the website which utilises JavaScript galleries to showcase the properties in the portfolio.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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