Emails are a great way to get in closer contact with customers. It doesn’t rely on your customer remembering to visit your site, or seeing a print advertisement.
Email marketing is cost-effective…
While the cost of actually designing your email creative can be comparable to direct mail, the big savings start when you consider there are no printing costs and delivery costs are therefore very low.
Email marketing is immediate…
Email generates an immediate response, instead of waiting for a subscriber to visit your site you can get your message to them when it counts. The majority of your recipients will see your message in the first 24-48 hours.
Email marketing is relevant…
You can feature a different product each week, and even offer special prices to frequent buyers. Email makes it easy to segment your subscribers using a variety of criteria like demographics and past campaign behaviour (such as clicking a certain link). This way you can ensure your message goes to the individuals most likely to be interested in your offer.
Email marketing is measurable…
More than any other form of marketing, email can provide actionable data on the results it generates. Keep track of who opened your email and when, what topics they were interested in, who forwarded it on to a friend, how many sales were generated and much more. No more frustration trying to work out if you’re getting return-on-investment from your marketing activity.
Two typical uses for email marketing are:
These are simple, brief announcements to informing customers of a special offer or new product or service. E-shots are typically restricted to a single call-to-action and should be kept easy for the recipient to scan in a few seconds.
The focus should be on providing relevant, useful content your subscribers should be interested in, with any sales usually coming as an indirect result. Often these might contain interesting pieces of company news or market news of wider appeal, providing a service to the recipient. Email newsletters are about brand/reputation building and maintenance.
How can I help?
I can offer services covering any/all of the following:
- Email Marketing consultancy: How can it benefit your business
- Email Marketing system set up: Using only the most reputable and user-friendly online systems (for example Campaign Monitor and MailChimp)
- Email design: Following best practice to increase deliverability and effectiveness
- Email campaign management: Making it all happen for you
- Email template design: To allow you to send your own mailings if you so choose
- Report analysis: How did your mailing do?