Brand & User Experience (UX)
Your brand, and it’s consistent application via branding, is a vital part in how your audience understands and interacts with your company. Considered creation and correct application will mean that the user experience that people have when using your products or services will reinforce the brands values and help you have happy users and hopefully advocates.
A brand is not just a logo and some colours as some seem to think (though those elements are often at the forefront). It should be part of every decision made and every touchpoint (interaction) between your company and the audience.
If you are starting a new company, planning a campaign or launching a new product or service then I can help you with create a distinctive brand identity to help communicate your message and aide recall.
If you have an existing brand, then I can help communicate that your team with some brand guidelines, or can act as a brand guardian to assist you in policing correct and consistent brand usage.
A full brand process starts with a set of 3 workshops for 3-5 stakeholders over a period of time. It’s best to get everyone who has a voice in the vision of the brand/project involved if possible so all end up on the same page. The workshops are combined with research stages before (looking at, for instance, the market, the audience, your competitors and their branding/positioning) and development/summary stages after each, with analysis and conclusions drawn up at the end into a brand positioning document.
Where there isn’t a budget/desire for a full brand process, then I can offer more lighterweight approaches. I can either deliver a reduced version of the full brand process, or, where appropriate, just supply a set of questions and tasks via email for the client to complete in their own time. It basically gets the client (and any chosen stakeholders) thinking about some pertinent questions which help position the brand but at more superficial level. On receipt of the completed information I’ll then analyse the responses, make some conclusions and write up the findings into an overview brand positioning document. Whilst this approach is better than not considering brand at all, it’s won’t deliver the same level of results as a full brand process.
Logo/s, Corporate Identity & Brand Guidelines
The processes above help form the core of a brief for the creation of brand identity elements, such as logo/s, typography, tone-of-voice, colourways etc., which are drawn together, with the identified brand positioning, into a brand guidelines document (with the scope/size of this determined by the objectives/need of the client).
For clients who already have a brand firmly established/identified then I offer logo design and brand guidelines creation as seperate standalone services. Please get in touch to discuss your requirements.
User Experience (UX) encompasses the whole of a person’s experience and interaction with a product, service and/or related system. Every interaction a person has with a brand has a direct influence on that person’s opinion of the brand, and thus on brand reputation. Ensuring that the needs and feelings of the end user are carefully considered and become the focal point in the designing of any brand touchpoint (interaction or engagement) will be key to its success at all levels.
Whilst the consideration of UX can become intrinsic in the working methods of marketers and designers, if it is to be taken seriously then it needs looking at seperately, at the appropriate stages of a project.
At a very basic level elements such as how the user will interact with a project, for instance a website, and what their requirements are likely to be are the starting points, with the final objective being creating an experience that they find enjoyable and beneficial.
I can provide a number of services around UX and it’s related elements, please get in touch to discuss your requirements.