Verasseti: A solution provider with integrity

verasseti

Client: Verasseti for Designation (2009-2010)

Details: When Dreamspace wanted to evolve they came to Designation having worked successfully together in the past. I ran the brand consultancy phase including workshops with the client. This phase following the Designation brand process to research and define a new brand based on the big idea that was identified to match the new direction the company was going in.

We proposed a number of varied brand names which were measured against a range of crtieria. From those option the client choose a name that I’d created, Verasseti, which is based around truth and integrity, values integral to the proposition. The initial branding launch collateral was then developed including a new website, which I designed and developed.

“John is excellent to work with, delivers good results to deadlines. Would definitely recommend his work, and would work with John in the future.”
James Percy, Director, Verasetti

MyRetailTherapist: A shopaholics heroin

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Client: MyRetailTherapist for Designation (2008-2009)

Details: The shopaholics at MyRetailTherapist needed a CMS website that would support their addition. As well as having a blog, news diary (linked into NewsNow), a directory of favourite stores and a feature to allow people to pick their shopping brains, the site has a poll and online advertising functionality. Basically it’s an integrated tool also used to support digital marketing channels such as Twitter.

University of Reading: Taking a Quantum Jump

quantum_jump

Client: University of Reading for Designation (2008-2009)

Details: Reading Uni knew that there was a real lack of secondary school teachers in certain subjects. To tackle this they set up some new Subject Knowledge Enhancement (SKE) courses aimed at fast tracking new recruits onto the Post-graduate Certificate in Education (PGCE) courses needed to become a qualified teacher.

However they were having trouble finding suitable qualified students to fill the places. I was part of a team that ran an intense last minute marketing campaign in late December and January to try and fill courses starting in February.

The techniques we applied got the campaign up-and-running within a couple of days and qualified potential applicants back in front of the entry board within a week. Over the course of the campaign we exceeded targets by over 400% and over 80% of the students on some courses came through our very cost-effective campaign.

Atkins Management Consultancy: Clever suits

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Client: Atkins MC for Designation (2005-2009)

Details: When a client (Mantix) was taken over by the huge entity that is Atkins (becoming their Management Consultancy division) I was lucky enough to be able to continue on the account managing their website. I’ve been involved with their site over ten years now and I recently (Sept 09) made the 4th evolution of their website live. This new site incorporates numerous MooTools scripts to add dynamism to their content.

Sarah Graham: Darling of the art world

sarah_graham

Client: Sarah Graham for Designation (2009)

Details: Sarah Graham is one of the up-and-coming darlings of the art world. Her paintings are fun and engaging so the website had to follow suit. The homepage is clean and simple with lots of interaction (using the MooTools framework) with colourful thumbnails showing off her work. The site is content managed (CMS) so Sarah can keep her fans up-to-date with all her latest news.

I produced in conjunction with Suki Bains this site showcases Sarah’s work and allows her to manage her portfolio and news content with ease. If you’re an artist and would like a portfolio site please check out this offer.

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