JohnB | | Page 2 Synthetic Egg | Digital Marketing, Design and Website Production

IDASS: Health related fitness

Client: IDASS (2011)

Details: IDASS care about helping people get fit for life. It’s about healthy eating and targeted exercise. The main IDASS website promotes their range of health and fitness related products, but they also have a WordPress blog where industry experts chip in with tips for a healthier life. The existing blog was supposed to mirror the look and feel of the main site, but it was falling short in a number of areas. IDASS needed a quick solution and turned to me to optimise their WordPress installation for their needs and add a few extras such as image slider and social networking links. I also added plugins to help manage their site for areas such as SEO and database backups.

“John, Just to say thank you for the work you did on our Blog at www.idass.com/blog. It really helped sort out a few issues left by the company that we had ‘design’ the site. I would recommend your work.”
Paul Moore, IDASS

5 top tips for B2B marketers using Twitter

The use of Twitter as a B2B marketing tool is still evolving and new ways of using the platform are emerging regularly. For now here are a set of 5 top tips to help you get started with your B2B Twitter channel.

1. Follow industry leaders

You need to keep your finger on the pulse of what’s going on and there’s no better way than by following leaders in your field. Not only will it help you keep up-to-date but also gives you the chance to…

2. Share third-party content that is of interest to your followers

Become the person within your circle of contacts that is the one with their finger on the pulse. B2B marketing is about building trust and one step is by being a source of trustworthy knowledge to your followers. On the flip side…

3. Your B2B followers aren’t interested in what you had for lunch

Unlike your personal tweets B2B marketing is not friendship. Sure you need to build relationships, but these are business ones and the little personal comments that are part and parcel of the twitter sphere are rarely appropriate when addressing a B2B audience (unless of course it’s part of your campaign strategy!).

4. Tweet your latest news and offers with links to trackable landing pages

You need to give B2B followers what they want, and that’s special offers and information that is appropriate to them. Keep them interested with special Twitter deals and make sure that you can track your links through your landing pages. It’s okay to post multiple tweets covering the same information, as long as there’s a sensible time difference (and indeed to help gauge response, different days and time of the day are advised).

5. Get to know your followers behaviour

Analyse how your audience reacts to different tweets, the same tweet reworded and the time of day you tweet, by tracking clicks and re-tweets. Try and work out what engages your audience the most, and when, and work with that.

Turnkey Concept: Email Template

Client: Turnkey Concept (2011)

Details: Turnkey Concept offer a range of kitchen and bathroom solutions for both trade and public. They needed a way to communicate all their new products and suppliers to their wide audience and decided on an HTML email template. Synthetic Egg was recommended to them and I provided them with a cost effective solution which could be used both directly from their local Outlook email client as well from any email marketing software, with just a minor change to the small print to ensure the recipients could unsubscribe.

Synthetic Egg eNewsletter

Client: Synthetic Egg (2011)

Details: Email marketing is an important part of my own digital marketing plan, being used to help me keep in touch with those interested in my services, and as a means to communicate discount offers. It was important for me to keep the template look and feel consistent with the rest of my brand collateral (most notably the website), and also for it to be flexible so I could vary the number of articles in each category without the template struggling. As such I opted for a clean and simple approach to keep the focus on the features and offers, with a clear call to action in the footer. Subscribe to my enewsletter to take a look, and let me know what you think.

Compared&Reviewed: Review writing

Client: Compared&Reviewed (2011)

Details: The team at Compared&Reviewed needed an online expert to trial software for their increasingly popular comparison site. My task was to download the latest versions of a number of popular FTP programs and put together objective reviews of the products to fit within a supplied template. Whilst I dabble in copywriting for many of my projects, creating reviews such as these was a new venture for me but one I found enjoyable.