Responsive web design: the way forward?

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How do you browse the Internet?

Do you use a desktop browser, or a netbook, maybe a smartphone, what about an iPad, or possibly via your TV? The web is more accessible than it has ever been via a wider range of devices than you might imagine. This is great, but at the same time how does that impact on what your website looks like to those viewing it?

Most websites are designed to a fixed width to ensure that it looks perfect and works well in a standard desktop browser (used by traditionally by far the largest audience). If done well then it will look good on most modern monitors, which are set to a resolution at least 1024 pixels wide. However, how does it look on an iPad 2, which might be 1024 pixels wide in landscape mode, but is only 768 pixels wide in portrait mode, or more importantly with the growth of the smartphone market, a mobile browser (e.g. on the iPhone) which is maybe 320 pixels wide… do your visitors have to zoom in and out and scroll around the page for the content they want? (more…)

Adobe ceases development of Flash for mobiles

Whilst Flash has been an important element on the web for years, it appears the Adobe have now vindicated the late Steve Jobs (from Apple) in realising that it no longer has a future in mobile browsers.

Adobe have ceased development of the Flash plugin for mobiles and instead are focusing on Adobe AIR applicatons for mobiles.

Whilst I’ve never been a fan of excessive Flash use it definitely has had it’s purpose, but now with the move to HTML5 and mobile apps to deliver online content this move does make sense in the long run as far as Adobe are concerned. This comes as especially bad news for Android developers who have cited the lack of Flash in Apple mobile products as one of the main advantages of that platform.

It also signals that the use of Flash for desktop browsing is also on borrowed time so it’ll be exciting to see how smooth the transition is to the newer web standards.

Synthetic Egg sponsors Bracknell Town FC

Those who know me know I like my footy, so when local team Bracknell Town FC contacted me asking if I’d be interested in sponsoring one of their players I was more than happy to get involved.

Synthetic Egg has sponsored forward Harry Swabey for 2011-2012, and he has already netted a few times this season.

Follow the teams progress at http://www.bracknelltownfc.com/

ITF: logo and event websites

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Client: NHITF and SCITF (2011)

Details: The previous ITF event websites were mis-matched and didn’t offer the brand continuity or functionality needed by the organisations. Working through Andrew Whiteman of Open Globe Marketing I evolved the logo so each organisation had a clear but connected identity, and designed and developed 2 new websites in WordPress CMS which allowed them full control over their content. They can now upload and manage their own event listings (with location map and EventBrite connectivity) which get ordered and listed automatically to keep the homepage and event list up-to-date.

Artemis Studios: Creative course listings

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Client: Artemis Studios (2011)

Details: Artemis Studios is an award winning performing arts school based in Bracknell, delivering a wide range of Dancing, Singing and Acting classes in a professional studio environment for all ages (3yrs to adult). They needed a new brochure to promote all their classes and the school itself, which needed to work both as something they could send out to prospects and something that they could distribute via schools and libraries etc. As such it needed to be lightweight and visually exciting. (more…)