Client: MyRetailTherapist for Designation (2008-2009)
Details: The shopaholics at MyRetailTherapist needed a CMS website that would support their addition. As well as having a blog, news diary (linked into NewsNow), a directory of favourite stores and a feature to allow people to pick their shopping brains, the site has a poll and online advertising functionality. Basically it’s an integrated tool also used to support digital marketing channels such as Twitter.
Client: University of Reading for Designation (2008-2009)
Details: Reading Uni knew that there was a real lack of secondary school teachers in certain subjects. To tackle this they set up some new Subject Knowledge Enhancement (SKE) courses aimed at fast tracking new recruits onto the Post-graduate Certificate in Education (PGCE) courses needed to become a qualified teacher.
However they were having trouble finding suitable qualified students to fill the places. I was part of a team that ran an intense last minute marketing campaign in late December and January to try and fill courses starting in February.
The techniques we applied got the campaign up-and-running within a couple of days and qualified potential applicants back in front of the entry board within a week. Over the course of the campaign we exceeded targets by over 400% and over 80% of the students on some courses came through our very cost-effective campaign.
Client: Atkins MC for Designation (2005-2009)
Details: When a client (Mantix) was taken over by the huge entity that is Atkins (becoming their Management Consultancy division) I was lucky enough to be able to continue on the account managing their website. I’ve been involved with their site over ten years now and I recently (Sept 09) made the 4th evolution of their website live. This new site incorporates numerous MooTools scripts to add dynamism to their content.
Client: Sarah Graham for Designation (2009)
Details: Sarah Graham is one of the up-and-coming darlings of the art world. Her paintings are fun and engaging so the website had to follow suit. The homepage is clean and simple with lots of interaction (using the MooTools framework) with colourful thumbnails showing off her work. The site is content managed (CMS) so Sarah can keep her fans up-to-date with all her latest news.
Client: Thames Valley Chamber of Commerce Group (TVCCG) for Designation (2009)
Details: TVCCG were looking to expand and update their email marketing capabilities, as part of a push on their digital marketing. I provided consultancy to help them decide on the best solution for their multiple needs and then implemented (with the ability to integrate into their CRM, website and analytics package), and supported, the chosen solution.
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